Northern Insuring Agency, Inc

Insurance Agent Plattsburgh, NY
66 / 100

BizScore

How we score
63
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Northern Insuring Agency, Inc

Northern Insuring Agency, Inc is an insurance agent in Plattsburgh, NY. As the largest locally-owned, independent insurance agency in Northern New York, they provide a variety of services including home, auto, life, health, and business insurance, as well as group benefits, employee benefits, and pet insurance. Serving the Northern New York region through offices in Plattsburgh, Potsdam, and Glens Falls, the agency maintains a 5.00 rating.

With more than 95 years in business, the agency operates with a team of over 38 employees and works with more than 40 insurance carriers. The agency focuses on acting as an advocate and educator for clients rather than simply selling products, utilizing highly trained staff who prioritize continuing education. Their approach involves developing intelligent, individually tailored insurance plans through five specialized teams to ensure customers are properly protected.

Northern Insuring Agency, Inc is located on Margaret St in Plattsburgh.

The agency maintains a well-optimized website that is easily readable by search engines and is highly discoverable to AI-powered search tools.

Northern Insuring Agency, Inc provides dependable, personalized insurance solutions and dedicated advocacy for the community of Plattsburgh.

Score Summary

BizScoreAI scanned the website northerninsuring.com on June 13, 2026. Northern Insuring Agency, Inc has a BizScore of 66 out of 100.

  • AI Visibility63 out of 100
  • SEO73 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 93, Performance 80, Content 48.

Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Northern Insuring Agency, Inc

AI Visibility Score

How visible is this business to AI-powered search engines

63 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
60/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
72/100
Technical
93/100
Performance
80/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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