Run a free full auditBinford Insurance is an Insurance Agency in Indianapolis, IN, located at 600 E Carmel Dr #269. The agency provides personal and commercial insurance to families and businesses in Indianapolis and the surrounding area, including Fishers and Carmel. Services include coverage for auto accidents, home protection, contractor business risks, retail shop operations, and flood insurance for renters and homeowners. Binford Insurance holds a 4.80 rating based on customer reviews.
President Andrew Bell founded the agency after years in the mortgage and banking industry, where he specialized in home purchases and first-time home buyers. Prior to starting Binford Insurance, he owned Bell Insurance Group/Allstate. Bell graduated from Butler University with a degree in finance and lives in Carmel with his family.
Tracey Fitzgerald serves as a Licensed Service Agent, handling billing, claims, and policy changes. She joined the agency in 2010 as a Licensed Sales Agent after working as an agency support specialist for Safeco. Her background provides insight into helping customers with their insurance needs.
The SEOScanPRO SEO Score of 82 out of 100 helps search engines crawl and rank the website so local customers can find the agency. The Discoverability score of 75 out of 100 ensures AI crawlers can access every page, allowing AI assistants to recommend the business. Binford Insurance ranks number 3 of 13 Insurance Agency businesses that BizScoreAI has scored in Indianapolis.
BizScoreAI scanned the website binfordinsurance.com on June 6, 2026. Binford Insurance has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 25, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 31, Technical 21, Performance 72, Content 25.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
Browse: Businesses in Indianapolis, IN · Insurance Agency in Indiana · Businesses in Indiana
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business