Google is testing a blue background on the More link within product result grids in Google Search, giving shoppers a clearer visual cue when extra retailers advertise a listing. The change shifts a low-key text label into a colored button that stands out from the surrounding products.
What changed in the product grid
In the standard layout, free product listings show a plain “& more” text label whenever several retailers carry the same item. That text uses the same styling as the surrounding product cards, so it rarely draws the eye. The test wraps the More link in a blue highlight, turning the inline text into a prominent label that reads More followed by a chevron.
The visual change affects only the call to action that links to additional retailers. The product cards themselves, prices, merchant names and star ratings appear in the same positions and styles as before.
Why a blue button matters for shoppers
A shopping result grid is built to compare. Buyers scan price, merchant and rating across a row of cards before deciding which listing to open. The More link is the doorway to every retailer that was not shown in the main row, including paid placements. When that doorway blends into the row, shoppers can miss it and stop comparing too soon.
Coloring the More link blue separates two actions: viewing the main set of products and expanding to see every retailer offering the item. A shopper who wants the lowest price, a specific store or a wider selection can find that path at a glance instead of hunting through cards for a faint piece of text.
How the test was spotted
The blue More button surfaced in a screenshot posted on X and on the SERPalerts community. The observation described a prominent blue More label inside the product grid, called out specifically when additional retailers were advertising a product. Free listings continued to show the standard “& more” text in the same grid, which made the blue variant stand out even more against the unstyled version.
The change has not been rolled out to every search or every account, and the test cannot be reproduced on demand at this stage. Google runs interface experiments like this on a small slice of traffic before deciding whether the highlight helps shoppers discover the full set of retailers for a product.
What merchants and SEOs should watch
For retailers, the label sits on the path to every competitor advertising the same SKU, not on the path to any single merchant. A brighter call to action can shift how often shoppers open the full retailer list, which can change the traffic split between the main row and the expanded list. Tracking click-through rate on product grids, and on the expansion step in particular, gives an early read on whether the test changes behavior in a category.
For anyone running technical audits on a site that sells through Google Shopping, the visual change is worth noting because it affects how the grid reads on screen. A page-level review of how product schema, merchant feeds and pricing data feed into these grids keeps listings eligible to appear in both the main row and the expanded retailer list. A tool such as SEOScanPro runs a full technical audit and surfaces the measured result behind every check, including the on-page and structured-data items a Shopping feed depends on.
What to do next
Treat this as a visual test, not a ranking change. The product grid ranking signals, Merchant Center feed quality and product data accuracy all remain in force. The blue More button is a presentation experiment aimed at making the link to additional retailers more obvious, and Google will judge whether it improves how shoppers find the full set of options for a product.
FAQ
What is the blue More link in Google Shopping results?
The blue More link is a test version of the inline “& more” label that appears in product result grids. Google is wrapping the text in a blue highlight so shoppers can see at a glance when extra retailers advertise the same product.
Does the blue More link change product rankings?
No. The change only affects how the More link is styled. Product grid rankings, Merchant Center feed requirements and the way individual listings are matched to queries remain the same.
Is the blue More button available to everyone?
No. It is a limited test spotted on X and on SERPalerts and cannot be reproduced on demand at this stage. Google typically rolls these interface tests to a small share of traffic before deciding whether to expand them.
Related coverage
- Google’s Frozen v2 Chip Aims to Make Gemini More Efficient
- Google Ads AI Max automated ad copy: test results
SEOScanPro
SEOScanPro has the rank tracker runs a full technical audit of a site and shows the measured result behind every check. Open the rank tracker.
This article summarizes reporting from seroundtable.com. See our editorial disclaimer for how our articles are produced.
Run a free scan to see your AI Visibility Score, SEO rating, and local citation accuracy.