Habitat for Humanity of Wausau, Inc.

Thrift Store Weston, WI
43 / 100

BizScore

How we score
22
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
63
SEO Performance
—
Freshness
90
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Habitat for Humanity of Wausau, Inc.

Habitat for Humanity of Wausau, Inc. is a Thrift Store in Weston, WI. Located at 1810 Schofield Ave, the ReStore sells new and gently used items for the home, including construction supplies, wood furniture, appliances, and tools. Proceeds from the ReStore fund Habitat Wausau programs to increase access to affordable housing and critical home repairs in the Greater Wausau area. The business holds a rating of 4.50 based on customer reviews.

Since 1990, Habitat for Humanity of Wausau has built 76 homes, with homes 77 and 78 currently under construction. The organization builds homes using volunteer labor and funds raised from local businesses, the faith community, individual donors, and fundraising events. It finances these homes with zero-interest mortgage loans to partner families chosen through a nondiscriminatory selection process. Partner families become homeowners after completing required selection criteria and sweat equity hours, making a small down payment and monthly mortgage payments that include home insurance and property taxes.

In addition to homeownership, the organization assists families who own their homes with critical home repairs to maintain affordable housing in the community. This includes support for trades education, neighborhood revitalization, and ramp building. In January 2024, Habitat Wausau acquired Ramp Up Marathon County, and teams now work together to provide critical ramp builds across Marathon County. Neighborhood revitalization efforts like Rock the Block empower volunteers to assist community members with projects that maintain home exteriors, improve weatherization, and enhance overall safety.

The ReStore operates Wednesday through Friday from 10am to 4pm and Saturday from 9am to 2pm. Donation hours are available Tuesday from 8am to 12pm and Wednesday through Saturday during store hours. The organization is closed on holidays and holiday weekends. The staff includes Executive Director Tiffany Arnold, Construction Manager Mike Heckendorf, and Operations Manager Kathy Grall. With a positive rating from customers, the business is known for its long-standing commitment to building homes, communities, and hope in the Greater Wausau area.

Habitat for Humanity of Wausau, Inc. combines its thrift store operations with direct community impact, providing affordable housing solutions and essential home repairs for residents in Weston and the surrounding region.

The store sits on Schofield Avenue near the intersection with Business US-51, roughly a mile from Kennedy Park.

The SEOScanPRO Performance score of 82 out of 100 measures how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking. The SEOScanPRO Discoverability score of 75 out of 100 measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business.

Score Summary

BizScoreAI scanned the website habitatwausau.org on August 20, 2026. Habitat for Humanity of Wausau, Inc. has a BizScore of 43 out of 100.

  • AI Visibility22 out of 100
  • SEO63 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 62, Technical 79, Performance 82, Content 29.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 8 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Habitat for Humanity of Wausau, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
62/100
Technical
79/100
Performance
82/100
Content
29/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business