Don Johnson Motors Collision Center

Don Johnson Motors Collision Center is a Body Shop in Rice Lake, WI, located at 721 West Ave. It provides a full line of collision repairs to restore vehicles to pre-accident condition using the latest diagnostic and repair tools. The facility also offers auto detailing after collision repairs and assists with towing to its location. It holds a rating of 4.80 based on customer reviews.

The collision center is part of the Don Johnson Auto Group, a family business rooted in Northwest Wisconsin since 1915 when John Peter "JP" Johnson opened a gas station and dealership in Star Prairie. His son Oliver moved to Rice Lake in 1935 to establish Johnson Chevrolet Company, which later became Johnson Chevrolet-Buick. In 1977, Harold Johnson and John Gerber took over, renaming it Johnson & Gerber Motors and building a new facility at Highways 48 and 53 that included the group’s first on-site collision repair facility. Don Johnson later acquired additional franchises and expanded into Hayward, serving Rice Lake, Hayward, Ladysmith, Cumberland, and the surrounding areas for five generations.

The Rice Lake team includes specialized staff for collision repair, such as Collision Center Manager Eric Hrdlicka, Production Manager Stacey Hanson, and Repair Advisors John Scott, Tyler Voelker, and Brooke Hughes. The business serves the local community while celebrating its long history in the region.

Customers have given the business a positive rating, reflecting satisfaction with the service provided. The long-standing presence of the Don Johnson family in Rice Lake automotive business underscores the center's experience in vehicle maintenance and repair.

Don Johnson Motors Collision Center combines decades of family-owned automotive history with specialized repair capabilities for Rice Lake drivers.

The business sits on West Ave in Rice Lake, just over a tenth of a mile from Knapp Avenue and West Knapp Street. It is also near the Marshfield Clinic Rice Lake Center and Prevea, both about a third of a mile away.

BizScoreAI gives the business a Technical score of 90 out of 100, which means the website is secure and easy for search engines to read without errors. The Discoverability score is 75 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants.