Don Johnson Motors Chevrolet GMC

Auto Dealer Rice Lake, WI
60 / 100

BizScore

How we score
46
AI Visibility
—
AI Agent ReadinessNot audited yet
78
SEO Performance
96
Google Rating

Contact Information

Location

About Don Johnson Motors Chevrolet GMC

Don Johnson Motors Chevrolet GMC is an Auto Dealer in Rice Lake, WI, located at 734 West Ave. The dealership sells new and used Chevrolet, GMC, Ford, Chrysler, Dodge, Jeep, and RAM vehicles, including cars, trucks, and SUVs. It serves customers in Rice Lake, Hayward, Ladysmith, Cumberland, New Richmond, St. Croix Falls, and Barron. The business offers auto repair, parts, collision repairs, finance, and detailing services. It holds a rating of 4.80 based on customer reviews.

The dealership provides vehicle maintenance and repair through a team of highly trained and certified technicians. Services include express oil changes, brake checks, and a full line of collision repairs using the latest diagnostic tools. The finance centers assist customers in securing loans with adjustable down payments and loan lengths. The business operates with a focus on convenience, aiming to provide quick service so customers can address automotive needs in one place.

Don Johnson Auto Group has served the region for over 100 years, spanning five generations. The history began in 1915 when John Peter Johnson opened a gas station and dealership in Star Prairie. His son Oliver moved to Rice Lake in 1935, establishing Johnson Chevrolet Company. The business expanded through acquisitions, including Skrupky Olds Cadillac in 1982 and Hayward Motors in the mid-1990s. Don Johnson took over in 1977, renaming the company and opening a new facility with an on-site collision repair center.

The dealership is known for its positive rating from the customers who have reviewed it. This reputation reflects the long-standing commitment to customer satisfaction and the quality of service provided across its locations. The business continues to support local organizations, including the American Legion and the Hunt Hill Audubon Sanctuary.

With a legacy of over a century in Rice Lake, Don Johnson Motors Chevrolet GMC combines deep local roots with a comprehensive range of automotive sales and service options for the community.

The dealership sits on West Avenue in Rice Lake, Wisconsin, just a short walk from the main roads of Knapp Avenue and West Knapp Street. It is located near local landmarks including Prevea, Marshfield Clinic Rice Lake Center, and Marshfield Medical Center-Rice Lake.

BizScoreAI gives the business a Technical score of 90 out of 100, which means the website is secure and easy for search engines to read without errors. It also earns a Discoverability score of 75 out of 100, showing that AI crawlers can find every page to help recommend the business.

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Don Johnson Motors Chevrolet GMC

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
70/100
AI Trust Signals
65/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
78/100
Technical
90/100
Performance
66/100
Content
63/100

Ways to improve this score

Improve Content
Improve Performance
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Local SEO Coverage

Directory presence and NAP consistency

— /100
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