51 / 100

BizScore

How we score
30
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
76
Google Rating
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Contact Information

Location

About DMA Tax and Accounting

DMA Tax and Accounting is an accountant in Monona, WI, located at 5700 Monona Dr. The firm provides accounting, tax, and management consulting services to business owners, executives, independent professionals, and entrepreneurs. It serves industries ranging from automotive repair facilities to beauty salons, contractors, convenience stores, and restaurants. Clients include C-corporations, subchapter S-corporations, condominium homeowner associations, partnerships, sole proprietorships, LLCs, and small not-for-profits. The firm holds a rating of 3.80 based on 15 reviews. Formerly Goetz and Associates, the company grew into DMA in 2012. Owner Dale Miller purchased the firm in 2007 and has been a CPA and tax preparer since. He is a QuickBooks Pro Advisor since 2004 and has worked as an accounting software trainer, internal auditor for a national wholesale retailer, and accountant at a telephone company. He is a member of the National Association of Tax Preparers, National Society of Accountants, and Wisconsin Association of Accountants. Blair Butters brings more than two dozen years of experience as a CPA and 10 years of tax preparation experience. Pat Roisum has been part of the team for more than 20 years. Pam Ennis heads the payroll department. The staff prepares individual, business, estate, and nonprofit income tax returns. They represent clients before the IRS and the State of Wisconsin. The payroll department prepares payroll weekly, bi-weekly, semi-monthly, or monthly. The firm operates from 8:00 a.m. to 5:00 p.m. on weekdays. Evening and weekend appointments are available by request. The firm has served the greater Madison area for more than 30 years. DMA Tax and Accounting combines decades of combined experience in tax preparation and accounting to support business owners and professionals in Monona, WI.

The firm is situated on Monona Dr near the Monona Post Office, which is about a tenth of a mile away. It is also close to MG21 Liberal Arts Charter School and Woodland Park.

BizScoreAI gave the business a Technical score of 93 out of 100, which means the website is secure and easy for search engines to read. The Content Quality score is 75 out of 100, showing the site clearly answers customer questions in a way that AI assistants can use.

Score Summary

BizScoreAI scanned the website dmataxaccounting.com on September 26, 2026. DMA Tax and Accounting has a BizScore of 51 out of 100.

  • AI Visibility30 out of 100
  • SEO74 out of 100
  • Google rating3.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 93, Performance 73, Content 51.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).

Contact DMA Tax and Accounting

AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
78/100
Technical
93/100
Performance
73/100
Content
51/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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