Bright Side Eye Care

Bright Side Eye Care is an optometrist in Monona, WI. The practice provides comprehensive eye care, optical services, and medical eye care for conditions such as glaucoma, macular degeneration, and diabetic retinopathy. Services include co-management for refractive and cataract surgeries, specialty contact lens fittings for hard-to-fit eyes using scleral and hybrid lenses, and treatment for dry eye syndrome and digital eye strain. The practice also offers free InfantSEE exams for infants in their first year of life and maintains a 24/7 emergency phone line. It serves families in the Madison, Oregon, and Milton, WI areas.

The practice was founded in 1942 and acquired Milton Vision Centers in 2025. The team includes Dr. Callie Enyart, Dr. Max Melberg, Dr. David James, and Dr. Blake LeMay. Dr. Enyart, a 2001 graduate of the Illinois College of Optometry, specializes in eye diseases, specialty contacts, and pediatric vision, and served as President of the Wisconsin Optometric Association in 2016. Dr. Melberg, a cum laude graduate of the Southern College of Optometry, specializes in contacts, pediatrics, and ocular disease. Dr. James, a 1979 Ohio State University graduate, specializes in contacts, sports vision, and geriatrics. Dr. LeMay, a 2023 Illinois College of Optometry graduate, specializes in ocular disease, contacts, and geriatrics. The clinics use high-resolution digital retinal imaging and optical coherence tomography, and offer OptoMap retinal exams as a replacement for dilation. Bright Side Eye Care is a member of Vision Source, a network of over 3,000 practices.

The practice holds a 4.70 rating based on customer reviews.

With a history dating back to 1942, Bright Side Eye Care provides personalized, high-tech eye care to the Monona and Madison communities.

Bright Side Eye Care is located on W Broadway in Monona, WI. The practice sits about a tenth of a mile from the Monona M public artwork and the Bridge-Lakepoint neighborhood, and is roughly a fifth of a mile from the South Beltline Highway.

BizScoreAI gives Bright Side Eye Care a Content Quality score of 100 out of 100. This excellent rating means the website answers customer questions clearly, allowing AI assistants to quote its content directly. The practice also earns an On-Page score of 95 out of 100. This excellent result shows that page titles and headings are set up to help search engines match the site to actual customer searches.