NIRS Waisman Center

Research institute Madison, WI
46 / 100

BizScore

Top 50% How we score
25
AI Visibility
28
AI Ready
—
AI Agent ReadinessNot audited yet
65
SEO Performance
100
Freshness
92
Google Rating
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Contact Information

Location

About NIRS Waisman Center

NIRS Waisman Center is a research institute in Madison, WI. It is located at 1500 Highland Ave. The center advances understanding of human development, developmental disabilities, and neurodegenerative diseases through interdisciplinary research, training, and clinical services. It holds a rating of 4.60 based on 180 reviews.

The Waisman Center provides expert, family-centered care through specialty clinics operated in collaboration with UW Hospital and Clinics and several UW-Madison departments. Its Autism Treatment Programs, in partnership with UW Health, offer focused behavioral treatment for children, teens, and young adults using Applied Behavior Analysis (ABA). The interdisciplinary team includes licensed psychologists, behavior analysts, a marriage and family therapist, and a clinical social worker. Services include parent coaching sessions and direct care provided by bachelor’s level treatment specialists, available onsite and via telehealth. The center also operates the Waisman Early Childhood Program, which provides inclusive education to children of all abilities, reserving one-third of enrollment for children with special needs.

Research at the center spans the biological, behavioral, and social sciences, with investigators from more than 20 affiliated university departments. The Intellectual and Developmental Disabilities Research Center supports this work through scientific cores, including the Clinical Translational Core, Brain Imaging Core, Data Sciences Core, and IDD Models Core. The center maintains confidential registries to connect individuals and families with research projects studying conditions such as Down syndrome, fragile X syndrome, and autism spectrum disorder. It also offers training for students, post-doctoral fellows, and providers through programs like the Postdoctoral Training Program and the Morse Scholars fellowship.

The Waisman Center has an established track record built on a large base of customer reviews and a solid reputation among the customers it has served. It provides community training events and consultation through Community Outreach Wisconsin and hosts the John D. Wiley Seminar Series featuring renowned scientists. The center operates Monday through Friday from 7:45 AM to 4:30 PM.

NIRS Waisman Center combines rigorous scientific inquiry with compassionate clinical care to support individuals and families in Madison and the broader Wisconsin community.

The Schema and Structure score is 100 out of 100, which helps AI assistants and search engines understand exactly what the business is and what it offers. The Technical score is 93 out of 100, ensuring the website is technically sound, secure and indexable so search engines can read it without errors. BizScoreAI provides these assessments to highlight the business's strong digital foundation.

Score Summary

BizScoreAI scanned the website waisman.wisc.edu on June 4, 2026. NIRS Waisman Center has a BizScore of 46 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility25 out of 100
  • SEO65 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 90, Performance 72, Content 35.

Strengths: 4 checks passed. AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact NIRS Waisman Center

AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

65 /100
On-Page
63/100
Technical
90/100
Performance
72/100
Content
35/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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