Run a free full auditNorthern roots therapy center is a Counselor in Madison, WI. It provides mental‑health counseling to individuals, couples and families of all ages. The clinic addresses anxiety, nervousness, anger management, sadness, despair, gender‑identity and bi/multi‑racial identity exploration, obsessive thoughts, body‑image concerns, substance‑use and AODA issues, trauma and PTSD, couples and relationship concerns, relational, spiritual and religious trauma, grief, sexuality issues, LGBTQIA2+ matters, stress management, domestic violence, bipolar disorder, personality disorders, self‑harm, developmental disorders such as ADHD and autism, and it also prepares letters for gender‑confirming care. The practice is LGBTQ+ owned, trans and non‑binary allied, and offers both virtual and in‑person sessions to the Madison area. It carries a 3.00‑star rating based on eight reviews.
The center was founded to create an accepting and supportive environment for anyone seeking therapy. Staff emphasize kindness, respect and a sense of safety, encouraging open conversations about identity while considering how race, gender, sexuality, ability and culture shape each client’s experience. Ongoing in‑service trainings and community‑centered collaborations are used to expand perspectives and skillsets, ensuring the clinic can meet the evolving needs of a diverse community.
Northern roots therapy center is located at 2960 Triverton Pike Dr in Fitchburg, just outside Madison. It sits on Triverton Pike Dr, about a tenth of a mile from McKee Road and roughly two‑tenths of a mile from South Fish Hatchery Road. A post office is also situated about two‑tenths of a mile away.
By offering an affirming, culturally aware counseling practice, Northern roots therapy center serves as a dedicated mental‑health resource for the Madison community.
BizScoreAI scanned the website northernrootstherapycenter.com on May 6, 2026. Northern roots therapy center has a BizScore of 75 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 81, Technical 94, Performance 87, Content 70.
Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, XML Sitemap.
Areas to improve: 5 checks. FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
Read by AI engines 3 times in the last 30 days.
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