Peninsula Funeral Home, Inc.

Funeral Home Newport News, VA
50 / 100

BizScore

How we score
30
AI Visibility
50
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Freshness
84
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Peninsula Funeral Home, Inc.

Peninsula Funeral Home, Inc. is a funeral home in Newport News, VA, located at 11144 Warwick Blvd. The business provides burial and cremation services, internet streaming of ceremonies, and recording of all funeral and memorial ceremonies. It offers assistance with writing and placing obituaries, personalized memorial folders, prayer cards, and thank you cards, along with multiple display options for pictures and memorials. The staff is open to all faiths and customs and adapts to last rite traditions for many religions. Available by phone 24 hours daily, the business holds a 4.20 rating based on 21 reviews.

Established in 1927 by William G. Turbyfill, Sr., the business originally consisted of a funeral home and a wooden casket company in separate facilities in downtown Newport News. William G. Turbyfill, Jr. joined in 1938 and oversaw the construction of a new mid-town facility completed in 1968, expanding service to more than 500 families per year. Margaret Turbyfill joined in 1975 and managed the business until her death in 1998. Robert Turbyfill provides onsite business management and direction, while Elizabeth and Margaret Turbyfill offer extensive support. The diverse staff includes Funeral Directors Rebecca Shumate and Angela George, General Manager Samantha Mahler, Funeral Interns Kelly Scott and Brianna Cutler, and Administrative Staff Julie Dye, Tracie LeVick, and Judy Douglas Dick. The team brings more than 100 years of licensed experience.

Office hours are Monday through Friday from 9:00 a.m. to 5:00 p.m., with 5:00 p.m. to 8:00 p.m. reserved for visitations and services. Saturday hours are 9:00 a.m. to 5:00 p.m., and Sunday is reserved for visitations and services. The business maintains a solid reputation among the customers it has served, helping families deal with loss and grief with dignity, caring, and patience.

Peninsula Funeral Home, Inc. brings generations of local experience and family-operated care to funeral and cremation services in Newport News, VA.

The business is situated on Warwick Boulevard, just steps from the main road and near Warwick High School. It is also close to the White Oak neighborhood and Copeland Lane Park.

BizScoreAI gives the business a Schema & Structure score of 100 out of 100, which helps AI assistants and search engines understand the services offered. The Performance score is also 100 out of 100, ensuring the website loads quickly to keep visitors engaged.

Score Summary

BizScoreAI scanned the website peninsulafuneralhome.com on July 19, 2026. Peninsula Funeral Home, Inc. has a BizScore of 50 out of 100. The website audit behind the SEO score ran on October 31, 2026.

  • AI Visibility30 out of 100
  • SEO67 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 57, Technical 85, Performance 94, Content 31.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Peninsula Funeral Home, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
57/100
Technical
85/100
Performance
94/100
Content
31/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business