65 / 100

BizScore

51
AI Visibility
AI Agent ReadinessNot audited yet
77
SEO Performance
98
Google Rating

Contact Information

Location

About Direct Insurance Services

Direct Insurance Services is an insurance agent in Salt Lake City, UT. The agency provides auto, home, and business insurance solutions to individuals and commercial clients throughout the Salt Lake Valley and surrounding towns, including Cottonwood Heights, Sandy, Murray, Midvale, West Valley City, West Jordan, South Jordan, Daybreak, Draper, Holladay, Kearns, Herriman, and additional locations in Springville, St. George, and Vernal. Services include vehicle insurance for drivers with any history, property coverage for homes, condos, landlord, vacant and renter properties, and commercial policies such as commercial auto, property, general liability and more. The firm has been serving Utah since 1973 and holds a 4.90 rating from customers.

The agency’s approach centers on comparing multiple top‑rated Utah insurers side‑by‑side to find the best value and coverage for each client. By representing several insurers, Direct Insurance Services can adjust policies as needs change and offer a range of payment options to fit different budgets. The company emphasizes local knowledge, noting that it lives in the community it serves and understands the specific risks of Utah’s environment. Its origins trace back to the opening of an agency in Vernal in 1973 by Jay and Claudia Burraston, and the business has grown into a family of agencies with thousands of clients across Utah and other western states.

Direct Insurance Services leverages decades of experience and a locally focused model to deliver tailored insurance options for Salt Lake City residents and businesses, helping them secure coverage that matches their unique circumstances.

Services:

  • Auto Insurance
  • Business Insurance
  • Home Insurance
  • Life Insurance
  • Specialty Insurance

Contact Direct Insurance Services

AI Visibility Score

How visible is this business to AI-powered search engines

51 /100
AI Discovery
40/100
Structured Data
12/100
Content Readiness
70/100
AI Trust Signals
85/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
75/100
Technical
87/100
Performance
81/100
Content
45/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

/100
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