The Gem Smith
Run a free full auditContact Information
-
Address
587 W 2600 S
North Salt Lake, UT 84010-7717 -
Phone
(801) 298-0753 -
Website
gemsmith.com
Location
About The Gem Smith
The Gem Smith is a jewelry store in North Salt Lake, UT. The business provides a wide range of jewelry retail and repair services, specializing in LDS-based rings, charms, and tie tacks. Their offerings include wedding sets, ear piercing, watch battery replacement, and custom design work. The shop serves the local community with a 4.70 rating.
The business was founded by Blaine Smith, who began manufacturing jewelry in a small shop constructed by him and his father. Over the past 30 years, the operation has evolved from a backyard workshop into a full-service manufacturing and retail center. The team utilizes both traditional hand methods and modern technology, such as CAD systems and high-tech lasers, to create and repair items. Their expertise extends to working with various metals, including silver, gold, and platinum, as well as diamonds, pearls, and colored stones. Additionally, they offer a unique "Loan a Ring" program to assist customers during the repair process.
Located on W 2600 S, the shop is situated in the Square @ 2600. The business is a short distance from the Bountiful Family Wellness Center and is near the intersection of Main Street and Highway 89.
The Gem Smith maintains a well-optimized website that is easily readable by search engines and is highly discoverable to AI-powered search tools.
With decades of expertise in both manufacturing and retail, The Gem Smith remains a premier destination for custom jewelry and professional repairs in North Salt Lake.
Score Summary
BizScoreAI scanned the website gemsmith.com on June 25, 2026. The Gem Smith has a BizScore of 66 out of 100.
- AI Visibility60 out of 100
- SEO75 out of 100
- Google rating4.7 out of 5
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 66, Technical 93, Performance 81, Content 59.
Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in North Salt Lake, UT · Jewelry Store in Utah · Businesses in Utah
AI engine reads
Read by AI engines 5 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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