65 / 100

BizScore

How we score
47
AI Visibility
53
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
100
Freshness
92
Google Rating
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Contact Information

Location

About Morristown Landing

Morristown Landing is a gym and recreation center in Morristown, TN. It operates as a multi-purpose facility serving the Lakeway region with amenities for wellness, sports, aquatics, and events. The complex spans 115,000 square feet of indoor space designed for year-round activity. Key features include a family aquatic center with an up to 10-lane competition pool, a dedicated lap pool, and a therapy pool. The fitness center offers comprehensive workout options, while the sports complex provides four hardwood basketball courts or six hardwood volleyball courts. Additional amenities include an indoor track, play climb walls, a child watch area, and dedicated meeting and event rooms. An outdoor splash pad is also available for use. The facility is open Monday through Thursday from 5:30 AM to 9:30 PM, Friday from 5:30 AM to 8:30 PM, and Saturday and Sunday from 8:00 AM to 8:00 PM and 5:00 PM respectively. Specific aquatic hours include exercise and lap swim sessions on Tuesdays and Thursdays from 5:00 PM until closing, with the aquatics center opening at 12:00 PM on Sundays.

The business is located at 4355 Durham Landing in Morristown. It holds a rating of 4.60 based on 359 reviews. This standing reflects a solid reputation among the customers it has served and an established track record built on a large base of customer feedback. Morristown Landing serves the local community by providing a space for residents to play, gather, and maintain a healthy lifestyle.

Score Summary

BizScoreAI scanned the website morristownlanding.com on July 24, 2026. Morristown Landing has a BizScore of 65 out of 100. The website audit behind the SEO score ran on November 1, 2026.

  • AI Visibility47 out of 100
  • SEO77 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 11 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 91, Technical 100, Performance 74, Content 43.

Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, AI-Parseable Headings, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 9 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Morristown Landing

AI Visibility Score

How visible is this business to AI-powered search engines

47 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
37/100
AI Trust Signals
75/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
91/100
Technical
100/100
Performance
74/100
Content
43/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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