Keith Craddock at Rate (NMLS #2347776)

Mortgage lender Myrtle Beach, SC
71 / 100

BizScore

How we score
62
AI Visibility
62
AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
—
Freshness
—
Google Rating
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Contact Information

Location

About Keith Craddock at Rate (NMLS #2347776)

Keith Craddock at Rate (NMLS #2347776) is a mortgage lender in Myrtle Beach, SC. He assists homebuyers and existing owners with purchases, refinances, and fast closings. The service portfolio includes five‑minute pre‑approvals, down‑payment assistance, low‑down‑payment options such as VA, FHA, and USDA loans, veteran‑specific programs, bank‑statement loans for self‑employed borrowers, jumbo loans for higher‑value properties, rate‑lock programs, same‑day approval options with as little as 3 % down, physician loans, and financing for foreign nationals. He works alongside a senior loan officer who brings fifteen years of industry experience, serving clients throughout the Myrtle Beach area.

The approach emphasizes a straightforward, stress‑free mortgage experience. From the initial application through closing, the process is designed to be simple and fast, with an emphasis on educating borrowers about their options so they can make informed decisions. The team is positioned to be available at every stage, offering resources and guidance that aim to reduce complexity and accelerate timelines.

Keith Craddock’s focus on simplifying home financing and providing rapid approvals makes his mortgage services a practical choice for both first‑time buyers and seasoned homeowners in Myrtle Beach.

Services:

  • HELOC loans
  • Home Equity Loans
  • Home Purchase Loans
  • Home affordability
  • Mortgage Pre-approval
  • Mortgage Refinancing
  • Mortgage upgrades
  • Personal Loans

Score Summary

BizScoreAI scanned the website rate.com on June 12, 2026. Keith Craddock at Rate (NMLS #2347776) has a BizScore of 71 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility62 out of 100
  • SEO73 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 11 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 86, Performance 54, Content 78.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Keith Craddock at Rate (NMLS #2347776)

AI Visibility Score

How visible is this business to AI-powered search engines

62 /100
AI Discovery
40/100
Structured Data
44/100
Content Readiness
93/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
75/100
Technical
86/100
Performance
54/100
Content
78/100

Ways to improve this score

Improve Performance
Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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