Run a free full auditHooks Calabash Seafood Buffet is a seafood restaurant in Myrtle Beach, SC, located at 1902 N Kings Hwy. It operates as a family-owned, all-you-can-eat buffet offering more than 120 items daily, including snow crab legs, fried shrimp, oysters, flounder, prime rib, and homemade desserts. The restaurant serves locals and tourists with a crab bar stacked with snow crab legs, blue crabs in season, stone crab claws, crawfish, steamed shrimp, and mussels, alongside non-seafood options like slow-roasted prime rib, BBQ baby back ribs, fried chicken, and Southern sides. It holds a 4.70 rating based on customer reviews.
The establishment has been feeding the Grand Strand for more than 25 years, with three generations of the family working in the dining room. The kitchen uses a cornmeal-flour dredge taught by the grandfather, frying shrimp, flounder, scallops, oysters, and catfish to order. The buffet includes a crab bar with Alaskan snow crab legs, raw oysters, and lobster claws, as well as a carving station with hand-carved prime rib and honey-glazed ham on weekends. An in-house bakery produces banana pudding, peach cobbler, key lime shots, and red velvet cake. The menu also features seafood boils with crawfish, shrimp, corn, andouille, and red potatoes, plus a salad bar and dessert case.
The business sources shrimp, flounder, blue crab, and oysters from the Carolinas when boats and seasons allow. It offers a flat price with no per-item upcharges on crab legs and provides kids' pricing. The restaurant hosts various groups, including honeymooners, wedding rehearsals, birthday parties, church groups, and youth baseball teams, with call-ahead availability for parties of six or more. It is situated on N Kings Highway in the heart of Myrtle Beach, near Broadway at the Beach.
With a 4.70 rating from its customers, Hooks Calabash Seafood Buffet is known for its generous portions and dependable family-run service. The positive reviews reflect the value of its all-you-can-eat model and the freshness of its locally sourced seafood.
Hooks Calabash Seafood Buffet brings the tradition of Calabash-style frying to Myrtle Beach, offering a wide variety of fresh seafood and Southern comfort food in a family-friendly setting.
SEOScanPRO awarded a Performance score of 83 out of 100, which measures how quickly the website loads to keep visitors on the page and aids search engine ranking. The business also received a Discoverability score of 75 out of 100 from SEOScanPRO, ensuring AI crawlers can find every page so AI assistants can recommend the restaurant.
BizScoreAI scanned the website hooksseafoodbuffet.com on June 12, 2026. Hooks Calabash Seafood Buffet has a BizScore of 49 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 100, Technical 95, Performance 84, Content 80.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).
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