Run a free full auditFirst Watch of Myrtle Beach is a brunch restaurant in Myrtle Beach, SC. The eatery serves fresh breakfast, brunch and lunch made to order, offering both traditional favorites and innovative creations. Its menu includes organic, gluten‑free, vegan and vegetarian options, a juice bar with fresh‑squeezed drinks, Project Sunrise Coffee and a selection of alcoholic beverages. The restaurant welcomes diners from the surrounding Myrtle Beach area and has earned a 4.80 rating from 503 reviews.
The location emphasizes made‑to‑order quality, preparing each dish from the freshest ingredients. Popular items include the Tri‑fecta, The Traditional and the A.M. Superfoods Bowl, while a rotating seasonal menu adds new choices throughout the year. Guests can join a digital waitlist, order ahead online, and enjoy service daily from 7 a.m. to 2:30 p.m., with closures on Thanksgiving and Christmas. The restaurant describes itself as an award‑winning breakfast, brunch and lunch favorite that has become a longstanding part of the community.
First Watch of Myrtle Beach sits on Factory Stores Blvd. It is a short walk from Highway 501 East (about 0.1 mile) and is near the Wheels of Yesteryear museum (approximately 0.5 mile). The United States Postal Office lies roughly 0.7 mile away, while the Carolina Forest Boulevard road and the neighborhoods of Abode and Westwood Estates are within half a mile.
The business enjoys a strong local reputation, reflected in consistently high customer ratings, and an established track record built on a large base of customer reviews. These strengths highlight First Watch’s reliable service and popularity among diners.
With its well‑rated, made‑to‑order brunch offerings, First Watch of Myrtle Beach stands out as a trusted dining choice for residents and visitors alike.
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BizScoreAI scanned the website firstwatch.com on May 3, 2026. First Watch of Myrtle Beach has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 22, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 100, Performance 63, Content 63.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).
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