The Matchstick Group

The Matchstick Group is an advertising agency in Mt Pleasant, SC. Specializing in medical device marketing, the firm creates brand development, website and digital design, print advertising, animation, lead‑generation programs, omnichannel engagement and sales‑training solutions for med‑tech companies. Founded in 2011, the agency brings more than 15 years of experience in the medical‑device sector and has helped launch over 50 brands across the United States, Latin America and Europe, Middle East and Africa. It serves manufacturers, diagnostics firms and related service providers seeking to cut through market complexity, connect with clinicians and patients, and sustain growth. The business holds a perfect 5.00 rating based on a verified client review.

The Matchstick Group was created to focus exclusively on the challenges of medical‑device and diagnostics marketing. Its team includes president and founder Melissa Wildstein, associate creative director Ashley Donayre, executive creative director Jim Haag, digital marketing director Jessica Baker and VP of technology and AI integration Alex Flores. By maintaining a curated network of more than 65 creative professionals, art directors, copywriters, editors, animators, app developers and web specialists, the agency can assign the right expertise to each task, offering flexibility and responsiveness beyond that of larger firms. This focused approach has enabled the launch of dozens of brands in diverse global markets.

Located at 405 W Coleman Blvd, The Matchstick Group sits on West Coleman Boulevard. It is a short walk from the Patriot’s Province and The Groves Manor neighborhoods, and about three‑tenths of a mile from the public artwork “Pete the Plastic Pelican,” Shem Creek Park and the Town Hall Sports Complex.

By concentrating solely on medical‑device marketing, The Matchstick Group provides Mt Pleasant companies with deep industry insight and a proven track record of helping med‑tech brands grow and stand out in competitive markets.

Services:

• Audience Connection Services
• Brand Transformation
• Complexity Management
• Medical Device Marketing Strategies