16 Consulting Group

Advertising agency Mt Pleasant, SC
54 / 100

BizScore

How we score
33
AI Visibility
43
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
40
Freshness
100
Google Rating
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Contact Information

Location

About 16 Consulting Group

16 Consulting Group is an advertising agency in Mt Pleasant, SC. The firm specializes in brand building, advertising strategy, commercial messaging guides, and media placement. It serves clients in Charleston, Mt Pleasant, Columbia, and Greenville-Spartanburg in SC, as well as Augusta and Savannah in Georgia. The agency also works with cable channels across the country and OTT advertising providers everywhere. It holds a rating of 5.00 based on 1 review.

The agency is led by Don Pratt, who brings over 25 years of promotion and research experience in traditional media, including developing marketing budgets and buys. His background includes serving as VP and General Manager at two TV stations, where he was responsible for revenue generation and selling ads. He built audiences and brands that separated his stations from the rest by figuring out which stories would resonate with viewers and how to tell them in creative and compelling ways. He applies this same approach to local advertisers, helping them determine the right message, build trust with customers, and get people to act.

The firm focuses on smart planning, focused execution, and transparency. It emphasizes developing successful plans that are easy to understand and sustainable over time. The agency utilizes programmatic advertising to leverage data and target customers at a granular level across phones, tablets, desktops, apps, and connected TVs. These ads are measured in real time, allowing for quick adjustments and optimization. This approach offers a high level of transparency so clients can see exactly how their ad dollars are working. The goal is to help clients avoid wasteful sales tactics and maximize their marketing dollars by delivering their best story to the right audience frequently.

The agency is known for its dedication and responsiveness. Clients have noted that Don Pratt is available all the time and has a great work ethic. The 5.00 rating reflects this positive reception from customers who have reviewed the business.

16 Consulting Group combines decades of media experience with modern programmatic tools to help businesses in SC and Georgia grow through clear, strategic advertising.

16 Consulting Group is located on Palm Cove Way in Mt Pleasant, SC. The office sits about half a mile from Mill Creek and near the neighborhoods of The Heritage and Darts Pointe.

BizScoreAI gives the business a Technical score of 81 out of 100. This strong result means the website is technically sound and secure so search engines can read it without errors. The agency also earns a Discoverability score of 75 out of 100. This solid score ensures AI crawlers can find every page of the website. BizScoreAI ranks the business number 3 of 5 Advertising agency businesses in Mt Pleasant.

Services:

  • Audience Targeting
  • Story Development
  • Strategic Planning for Advertising
  • Sustainable Marketing Plans
  • Transparent Campaign Execution

Score Summary

BizScoreAI scanned the website 16consultinggroup.com on May 3, 2026. 16 Consulting Group has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 22, 2026.

  • AI Visibility33 out of 100
  • SEO71 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 2 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 84, Performance 70, Content 48.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact 16 Consulting Group

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
7/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
80/100
Technical
84/100
Performance
70/100
Content
48/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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