Midlands Insurance Center

Insurance Agent Lexington, SC
59 / 100

BizScore

How we score
40
AI Visibility
75
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About Midlands Insurance Center

Midlands Insurance Center is an insurance agent in Lexington, SC, located at 339 W Butler St. The agency provides coverage options for auto, home, business, personal umbrella, and small business needs. They serve the Lexington, West Columbia, Gilbert, and Irmo communities, as well as clients throughout SC.

As an independent agency, Midlands Insurance Center works with several different insurance carriers rather than being tied to a single brand. This allows the team to research and compare rates and coverage options from various companies to find different values for homeowners, personal auto, and business clients. The agency has been operating in the area since 1984. Owner David Bryant purchased the agency in 2017 and brings over 30 years of experience to the business. The team includes Noah O'Cain, a multi-lines account manager and Marine Corps veteran, and Lauryn Kerrigan, a personal lines producer.

The agency represents multiple insurance companies, including American Modern, CNA Surety, Foremost, J.C. Taylor, Johnson & Johnson Insurance Brokers, Old Republic, Progressive, Progressive Commercial, Safeco Insurance, State Auto Insurance, Tapco Insurance Company, The Colonial Group, The Main Street America Group, Travelers, and Universal Property & Casualty Insurance.

Midlands Insurance Center holds a 5.00 rating. They provide insurance solutions for residents and business owners across Lexington and the surrounding SC communities.

Midlands Insurance Center sits on W Butler St, about 0.1 miles from West Main Street and the Lexington County Museum. The business is also near the Village Shopping Center and Columbia Avenue, which are roughly 0.2 miles away.

BizScoreAI gives Midlands Insurance Center a Technical score of 97 out of 100, ensuring the website is secure and readable for search engines. The agency also earns a Content Quality score of 75 out of 100, meaning its clear descriptions help AI assistants quote its services directly.

Score Summary

BizScoreAI scanned the website midlandstech.edu on July 24, 2026. Midlands Insurance Center has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility40 out of 100
  • SEO81 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 100, Performance 98, Content 54.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Midlands Insurance Center

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
72/100
Technical
100/100
Performance
98/100
Content
54/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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