Run a free full auditW.E. Willis Liquors of Greenville is a liquor store in Greenville, SC. The store sells vodka, tequila, whiskey, and gin as well as a wide variety of wines and beers. It operates as a local retailer serving customers in upstate SC, holding a rating of 4.40 based on 35 reviews.
The business is part of a family-owned and operated small chain that has served Greenville County for almost 75 years. Theron Earl (T.E.) Willis opened the first supermarket in Travelers Rest, SC, in the 1940s, calling it T.E. Willis Grocery. His son, Warren Earl, took over the family business in 1976 and renamed the company to W.E. Willis Stores. W.E. and his wife, Ann, expanded the chain to include three local liquor stores and seven convenience stores in the region. In 2019, their daughter, Chandra Willis-Kasa, took a large role in the family business to continue the growth and customer service standards established by her father and grandfather. The company’s trademark “Thank You” originated from T.E.’s common response to visitors.
The stores participate in community initiatives such as the W.E. Willis Family Toy Drive and Christmas Dinner, where they provide a Christmas dinner complete with turkey, dressing, and all the fixings for 10 area families every Christmas. They collect toys from Thanksgiving to the week of Christmas, with Santa delivering the toys to the families. The stores also team up with OneBlood, which comes to one store once a month to give the community a convenient way to donate blood.
W.E. Willis Liquors of Greenville holds a 4.40 rating based on 35 reviews. The business has a solid reputation among the customers it has served and maintains a steady record of repeat and referred customers.
W.E. Willis Liquors of Greenville combines decades of family-owned history with a well-stocked inventory of spirits and wines, offering a reliable option for residents in Greenville seeking quality local liquor retail.
Located on New Plaza Dr in Greenville, SC, the store is about a tenth of a mile from Poinsett Highway and the Duncan Chapel Fire Department. It is also near Studio Si and Duncan Chapel Elementary School, both within a short distance of the property.
BizScoreAI gives the business a strong technical score of 84 out of 100, which ensures the website is secure and easy for search engines to read without errors. The business also achieves a solid content quality score of 75 out of 100, meaning the site clearly describes its pages and answers customer questions in a way that AI assistants can quote directly.
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BizScoreAI scanned the website wewillis.com on September 26, 2026. W.E. Willis Liquors of Greenville has a BizScore of 49 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 67, Technical 84, Performance 77, Content 49.
Strengths: 5 checks passed. AI Content Blocking, Google Business Profile Link, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Greenville, SC · Liquor Store in SC · Businesses in SC
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