55 / 100

BizScore

How we score
31
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

  • Address
    3223 W Blue Ridge Dr
    Greenville, SC 29611
  • Google Reviews
    5.0 out of 5 stars from 6 Google reviews

Location

About W.E. Willis Liquor

W.E. Willis Liquor is a liquor store in Greenville, SC, located at 3223 W Blue Ridge Dr. It holds a rating of 5.00 based on 6 reviews. The business is part of W.E. Willis Convenience & Liquor Stores, a family-owned and operated small chain serving upstate SC. Theron Earl (T.E.) Willis opened the first supermarket in Travelers Rest, SC, in the 1940s, calling it T.E. Willis Grocery. His son, Warren Earl Willis, took over the business in 1976 and renamed it W.E. Willis Stores. Warren Earl and his wife, Ann, expanded the chain to include three local liquor stores and seven convenience stores in upstate SC. In 2019, their daughter, Chandra Willis-Kasa, joined the family business to continue its growth and excellent customer service. The company has served Greenville County for almost 75 years.

The trademark “Thank You” originated from T.E. Willis’s common greeting to visitors. The convenience stores offer snacks, pizza, hot dogs, and gas, while the liquor stores provide high-quality products like vodka, tequila, and gin. Free tasting events are held for customers aged 21 and older. Community involvement is a core value, with support for local churches, schools, clubs, and sports teams. The company hosts an annual Family Toy Drive and Christmas Dinner, providing turkey, dressing, and fixings for 10 area families, along with toys delivered by Santa. Monthly blood donation drives are organized in partnership with OneBlood at one of their locations. Employees are recognized through a Team Members of the Quarter program. Customers can contact the corporate office with feedback or questions. W.E. Willis aims to provide a safe, comfortable, one-stop convenience store experience that sets it apart from competitors.

The store sits on West Blue Ridge Drive, just a tenth of a mile from the intersection with White Horse Road and close to the Assembly Apartments neighborhood.

BizScoreAI gave the business a Technical score of 92 out of 100, which shows the website is secure and easy for search engines to read without errors. The Content Quality score is 75 out of 100, meaning the site clearly describes its pages and answers customer questions in a way AI assistants can quote directly.

Services:

  • Community Involvement
  • Convenience Store Items
  • Gas Station Services
  • Liquor Sales
  • Tasting Events

Score Summary

BizScoreAI scanned the website wewillis.com on May 6, 2026. W.E. Willis Liquor has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 22, 2026.

  • AI Visibility31 out of 100
  • SEO79 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 94, Performance 88, Content 59.

Strengths: 4 checks passed. AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact W.E. Willis Liquor

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
75/100
Technical
94/100
Performance
88/100
Content
59/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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