Naturally Outdoors Outfitters

Outdoor clothing and equipment shop Florence, SC
63 / 100

BizScore

How we score
48
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Naturally Outdoors Outfitters

Naturally Outdoors Outfitters is an outdoor clothing and equipment shop in Florence, SC. The store carries backpacking gear, paddling equipment, performance footwear, and travel essentials, with brands including HOKA, On Running, Patagonia, Free Fly Apparel, Brooks, The North Face, and Hobie. Staff offer guidance on backpacking, paddling, and trip preparation. The shop holds a rating of 4.80 based on 97 reviews.

The product range covers footwear such as the HOKA Bondi 9 and Clifton 11, the On Running Cloudmonster 3, Cloudswift 4, and Cloud 6 Waterproof, and Blundstone boots. Apparel includes Patagonia pieces like the Nano Puff Hoody and Vest, Torrentshell 3L Rain Jacket, Granite Crest and Boulder Fork rain jackets, Down Sweater, R1 Thermal Bottoms, Capilene Midweight layers, Baggies and Multi Trails shorts, and Houdini Windbreaker, alongside Free Fly Apparel bamboo and pocket tees, Kuhl Stretch Voyagr jackets, and Howler Brothers shirts. Camp gear includes NEMO sleeping pads and bags: the Tensor Trail and Tensor All-Season ultralight pads, the Astro lightweight pad, the Disco 15 down sleeping bag, and the Chipper foam seat. The shop also stocks the Original Gen 3 speaker.

The store sits on W Palmetto St, about 0.2 miles from Jeffries Creek and the same distance from West Palmetto Street, with Marantha Christian School roughly 0.2 miles away. McLeod Park is about 0.3 miles off, Eats on the Creek Food Truck Park around 0.4 miles, and Beaverdam Creek about 0.5 miles. The shop is located right off the Florence Rail Trail system and next to Jeffries Creek.

Naturally Outdoors donates 1 percent of all sales to the Parkworks Fund, which supports trails, parks, and greenspaces in the Pee Dee. The store also connects customers with Florence Outside, a group organizing hiking, paddling, cycling, running, walking, and conservation stewardship events. It has built a strong local reputation reflected in consistently high customer ratings and a steady record of repeat and referred customers.

For backpacking, paddling, and trail footwear in Florence, Naturally Outdoors Outfitters pairs a deep brand selection with direct access to the Florence Rail Trail and Jeffries Creek.

Services:

  • Adventure Trip Planning
  • Apparel Sales
  • Gear & Travel Accessories Sales
  • Local Business Networking
  • Paddlesports Equipment Sales

Score Summary

BizScoreAI scanned the website naturallyoutdoors.com on September 21, 2026. Naturally Outdoors Outfitters has a BizScore of 63 out of 100.

  • AI Visibility48 out of 100
  • SEO75 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 3 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 69, Technical 97, Performance 81, Content 51.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Rich Schema Types, Google Business Profile Link, AI-Parseable Headings, XML Sitemap.

Areas to improve: 11 checks. FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Naturally Outdoors Outfitters

AI Visibility Score

How visible is this business to AI-powered search engines

48 /100
AI Discovery
100/100
Structured Data
12/100
Content Readiness
60/100
AI Trust Signals
40/100

Ways to improve this score

FAQPage Schema Missing
LocalBusiness Schema
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
69/100
Technical
97/100
Performance
81/100
Content
51/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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