57 / 100

BizScore

How we score
41
AI Visibility
15
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
15
Freshness
88
Google Rating
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Contact Information

Location

About W. Gordon Belser Arboretum

W. Gordon Belser Arboretum is a nature preserve and educational resource in Columbia, SC. Nestled within the city’s urban landscape, it serves as a sanctuary for native plant communities and wildlife, featuring ten distinct biomes, a waterfall, a Botanical Garden, and multiple unique exhibits. The arboretum supports the University of SC’s academic mission by functioning as an outdoor field laboratory and lecture site for students in the Department of Biological Sciences. It welcomes visitors for monthly open houses and additional regular hours, offering opportunities for public engagement, volunteer work, and environmental education. With a 4.4-star rating from 51 reviews, it is recognized for its well-maintained grounds and accessible programming.

The arboretum operates under a clear mission: to preserve diverse native habitats within metropolitan Columbia, support university education through hands-on learning, and serve as a conservation outreach center for the public. Unlike typical city parks, it combines ecological preservation with academic use, making it a rare resource in the region. The site is managed by the University of SC, with William “Trey” Franklin serving as director. Visitors can access the arboretum through its main gate on Bloomwood Road or a secondary entrance on Wilmot Avenue. Regular open hours include Wednesday mornings, Thursday evenings, and most Saturday mornings, with guided open houses held on the third Sunday of each month.

The arboretum is situated on Bloomwood Road, just one block off Devine Street, about a mile from Beltline Boulevard and a short distance from Heathwood Park and the Heathwood neighborhood. It lies near Midlands Technical College, placing it within easy reach of both academic and residential communities. Its proximity to major roads and public spaces enhances accessibility for students, researchers, and local residents.

The arboretum stands out for its comprehensive online presence, with detailed information about its mission, programming, and access details clearly available. Its website is structured for easy navigation by search engines, ensuring that visitors can find accurate, up-to-date information. This transparency and clarity reflect a strong commitment to public service and environmental stewardship.

As a living classroom and ecological sanctuary, W. Gordon Belser Arboretum exemplifies how urban green spaces can serve both scientific and community needs in Columbia.

Score Summary

BizScoreAI scanned the website sc.edu on June 16, 2026. W. Gordon Belser Arboretum has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility41 out of 100
  • SEO66 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 48, Performance 97, Content 38.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact W. Gordon Belser Arboretum

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt
Structured Data
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
80/100
Technical
48/100
Performance
97/100
Content
38/100

Ways to improve this score

Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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