87 / 100

BizScore

How we score
84
AI Visibility
100
AI Ready
—
AI Agent ReadinessNot audited yet
85
SEO Performance
100
Freshness
100
Google Rating
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Achievements

Contact Information

  • Address
    Goings Law Firm, LLC1510 Calhoun StreetColumbia, SC 29201 Contact:Phone: (803) 350-9230Fax: (877) 789.6340Map & Directions
    Columbia, SC 29201
  • Google Reviews
    5.0 out of 5 stars from 753 Google reviews

Location

About Goings Law Firm, LLC

Goings Law Firm, LLC is a Law Firm in Columbia, SC, located at 1510 Calhoun Street. The firm handles insurance claims, lawsuits, and workers' compensation applications for individuals and businesses across SC. Robert F. Goings and his team of attorneys practice in both state and federal court, serving all forty-six counties in the state. They specialize in catastrophic injury, wrongful death, trucking collisions, medical malpractice, nursing home neglect, and construction accidents. The firm holds a rating of 5.00 based on 753 reviews.

Robert F. Goings founded the firm to protect the values of South Carolinians, focusing on serious personal injury, wrongful death, and workers’ compensation claims. The team investigates cases to determine liability, gathers evidence such as medical records and financial documents, and hires expert witnesses. They negotiate with insurance companies and creditors to secure fair settlements, and represent clients in court when necessary. The firm also assists other attorneys with local counsel, co-counsel, and referring counsel matters.

Robert F. Goings is recognized by Super Lawyers as one of the Top 10 attorneys in SC. The firm has earned The State’s Best awards for Best Law Firm, Personal Injury Law, Accident Law, and Workers’ Compensation Law in 2024 and 2025. It received Best Law Firms recognition for Personal Injury Litigation in 2022 and 2025, and Best Rated recognition for Personal Injury Lawyers in 2025. The firm holds an A+ Rating from the Better Business Bureau from 2015 to 2023.

The business maintains a strong local reputation, reflected in consistently high customer ratings. It has an established track record built on a large base of customer reviews.

Goings Law Firm, LLC provides award-winning legal representation for serious injury and wrongful death cases throughout Columbia, SC.

The firm sits on Calhoun Street, just steps from Bull Street and near the S.C. Department of Public Health and SC State Hospital.

BizScoreAI gives the website a Content Quality score of 100 out of 100, which ensures the site answers customer questions clearly so AI assistants can quote it directly. The On-Page score is 92 out of 100, meaning page titles and headings help search engines match the site to customer searches. The business ranks number 2 of 40 Law Firm businesses that BizScoreAI has scored in Columbia.

Score Summary

BizScoreAI scanned the website goingslawfirm.com on June 10, 2026. Goings Law Firm, LLC has a BizScore of 87 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility84 out of 100
  • SEO85 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 11 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 20 of 20 points.

Website audit sub-scores (out of 100): On-Page 95, Technical 93, Performance 68, Content 85.

Strengths: 11 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 2 checks. FAQPage Schema (failed), Speakable Schema (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Goings Law Firm, LLC

AI Visibility Score

How visible is this business to AI-powered search engines

84 /100
AI Discovery
100/100
Structured Data
44/100
Content Readiness
93/100
AI Trust Signals
100/100

Ways to improve this score

FAQPage Schema Missing
Speakable Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

85 /100
On-Page
95/100
Technical
93/100
Performance
68/100
Content
85/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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