Troy Branham Mortgage Broker

Mortgage broker Columbia, SC
48 / 100

BizScore

How we score
29
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
61
SEO Performance
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Freshness
—
Google Rating
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Contact Information

Location

About Troy Branham Mortgage Broker

Troy Branham Mortgage Broker is a mortgage broker in Columbia, SC, located at 3102-A Millwood Ave. Troy Branham has served clients as a mortgage broker for over 25 years, beginning his career in Atlanta, Georgia, in 1997. He is a 1994 graduate of the University of SC with a degree in Political Science. He specializes in assisting first-time homebuyers with Conventional, Rural Development, FHA, and VA financing options. His experience spans retail and wholesale sectors of the industry, allowing him to review numerous mortgage loans to find the right fit. He works with Golden Gate Mortgage, a locally owned and operated company established in 1999, which shops multiple lending partners to secure competitive interest rates and fees. Troy is available for consultations Monday through Friday from 8:00 to 5:00.

The firm offers a secure application process that takes approximately 12 minutes to complete, serving as a prerequisite for pre-approval. Troy and his team act as the sole point of contact throughout the entire journey from application to closing, aiming to keep the process smooth and low stress. Beyond standard purchase loans, they handle refinancing, jumbo loans, and portfolio loans, including specific options for self-employed borrowers. The available products include fixed-rate mortgages with unchanging monthly principal and interest payments, as well as adjustable-rate mortgages that shift based on market conditions after an initial fixed period. VA loans are highlighted for offering military veterans benefits such as low interest rates and no down payment requirements.

Broker fees are typically paid by the lending institution rather than the client, ensuring that the focus remains on finding a mortgage that fits the borrower's budget and needs. The approach involves a specific strategy for each case, utilizing access to a large number of loan products that a single bank cannot provide. This includes FHA loans, USDA loans, and various other home loan programs designed to reduce anxiety in the home buying process. The goal is to help homeowners reduce monthly payments and interest rates by taking advantage of current market conditions.

Troy Branham Mortgage Broker brings over 25 years of industry experience to Columbia, SC, helping residents navigate complex financing options with a personalized, stress-free approach.

The office sits on Millwood Avenue, just a short walk from the Midlands Health Center and Dreher High School.

BizScoreAI gives the website a Schema & Structure score of 100 out of 100, which helps AI assistants and search engines understand exactly what the business is and what it offers. The Technical score is 82 out of 100, meaning the site is technically sound and secure so search engines can read it without errors.

Services:

  • Consulting
  • Home Financing
  • Pre-Approval Process
  • Refinancing
  • Tailor-Made Solutions

Score Summary

BizScoreAI scanned the website troybranhamteam.com on September 20, 2026. Troy Branham Mortgage Broker has a BizScore of 48 out of 100.

  • AI Visibility29 out of 100
  • SEO61 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 32, Technical 82, Performance 81, Content 49.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Troy Branham Mortgage Broker

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
32/100
Technical
82/100
Performance
81/100
Content
49/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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