The Cheer Lender – NMLS# 2188462
Run a free full auditContact Information
-
Address
2231 Devine St Unit 202
Columbia, SC 29205 -
Phone
(803) 200-2615 -
Website
assurancemortgage.com -
Facebook page
facebook.com/TheCheerLender -
Google Reviews
5.0 out of 5 stars from 70 Google reviews
Location
About The Cheer Lender – NMLS# 2188462
The Cheer Lender - NMLS# 2188462 is a mortgage lender in Columbia, SC. Specializing in home loans and refinancing services, they serve first-time buyers, downsizers, and those looking to improve their current financial situations. Led by Merrell Johnson, the team boasts extensive experience across SC, North Carolina, Virginia, and Georgia, with a perfect 5.00 rating based on 70 reviews.
Merrell Johnson is a Loan Officer for Assurance Financial in Columbia, SC, providing personalized assistance throughout the mortgage process. Customers praise his professionalism, friendliness, and efficient service. The team offers various loan products, including options for first-time homebuyers and refinancing opportunities, ensuring clients have access to the best solutions tailored to their needs.
The business benefits from a well-optimized website that search engines read cleanly, making it easy for potential clients to find accurate information about their services online. Their thorough documentation enhances transparency and trust among customers seeking reliable mortgage advice and support in the local area.
With a strong reputation for excellence and customer satisfaction, The Cheer Lender stands out as a trusted partner for all your mortgage needs in Columbia, SC.
Services:
- Free Rate Quotes
- Home Buying Budget Estimation
- Loan Application Processing
- Monthly Payment Calculation
- Monthly Payment Estimation
- Rate Quotes
- Real Estate Financing
Score Summary
BizScoreAI scanned the website assurancemortgage.com on May 5, 2026. The Cheer Lender - NMLS# 2188462 has a BizScore of 69 out of 100. The website audit behind the SEO score ran on October 22, 2026.
- AI Visibility52 out of 100
- SEO82 out of 100
- Google rating5.0 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 91, Technical 86, Performance 69, Content 80.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).
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Browse: Businesses in Columbia, SC · Mortgage Lender in SC · Businesses in SC
AI engine reads
Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact The Cheer Lender – NMLS# 2188462
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