72 / 100

BizScore

How we score
58
AI Visibility
75
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
40
Freshness
98
Google Rating
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Contact Information

Location

About New American Funding – Columbia

New American Funding - Columbia is a mortgage lender in Columbia, SC. The branch provides informed advice and mortgage lending services to homeowners and future homeowners, handling the process from loan origination through actual funding. The team takes direction from founders and owners Rick and Patty Arvielo, who are passionate about helping homebuyers in the Columbia community and across the country achieve home ownership. The branch serves clients of all backgrounds, with an emphasis on helping more people purchase homes and contribute to local neighborhoods. The branch is located at 717 Lady St Suite H. The lending team includes underwriters and funders described as elite at closing loans quickly and delivering a positive customer experience. Available loan options include down payments as low as 3 percent, a loan allowing a 3.5 percent down payment, and a no down payment option. Special terms are available to veterans and active duty military. These funds are not a loan and do not need to be repaid; they are available to first-time homebuyers in designated areas and may be combined with other down payment assistance programs. The branch also offers tools to estimate monthly payments, calculate the maximum affordable home price, and view payoff schedules with principal and interest payments. New American Funding - Columbia holds a rating of 4.90 based on 186 reviews. Clients note that team members make them feel at ease, answer all questions, and communicate clearly through each transaction. Real estate agents describe the loan officers, including Gene and Craig, as making processes smooth and helping work out terms when delays arise. This mortgage lender serves Columbia residents with down payment assistance programs and dedicated support for first-time homebuyers and military borrowers.

BizScoreAI gives New American Funding - Columbia a Technical score of 97 out of 100, reflecting a website that is technically sound, secure, and easily read by search engines without errors. Its Content Quality score of 75 out of 100 shows that the website answers common customer questions and describes its pages clearly, making it useful for AI assistants that quote website content directly. Together, these scores point to a business with a strong technical foundation and solid content that supports how customers find and use the site.

Services:

  • Down Payment Assistance Programs
  • Home Mortgage Loans
  • Homeownership Pathway Guidance
  • Housing News & Advice
  • Loan Origination Services
  • Mortgage Calculators
  • Pathway to Homeownership Initiative
  • Refinancing Services

Score Summary

BizScoreAI scanned the website newamericanfunding.com on June 16, 2026. New American Funding - Columbia has a BizScore of 72 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility58 out of 100
  • SEO78 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 84, Technical 98, Performance 50, Content 78.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact New American Funding – Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

58 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
84/100
Technical
98/100
Performance
50/100
Content
78/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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