44 / 100

BizScore

How we score
28
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
44
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Rus Horton

Rus Horton is a mortgage lender in Columbia, SC, serving individuals and families seeking home financing solutions. As a loan officer with First Community Bank, he specializes in guiding clients through the mortgage process with a strategic and personalized approach, focusing on finding tailored solutions that make home buying feel simple and stress-free. He serves clients throughout the Columbia area, leveraging his expertise and dedication to help each client achieve their homeownership goals. With a perfect 5.00 rating and five verified reviews, Rus Horton is recognized for his professionalism and client-focused service.

Rus Horton brings a thoughtful and solution-driven mindset to mortgage lending, approaching each client’s unique financial situation as a puzzle to be solved. His passion lies in simplifying the complexities of home financing, ensuring clients feel informed and supported throughout the journey. As part of First Community Bank, he operates within a locally rooted institution with deep community ties, emphasizing integrity, service, and long-term relationships. His work reflects the bank’s broader commitment to empowering local residents and businesses through trusted financial partnerships.

Located on Lady Street in downtown Columbia, Rus Horton’s office sits just a short walk from key civic and historic landmarks. The office is approximately 0.1 miles from Main Street, the Columbia Chamber of Commerce, and the historic Arcade Building, as well as the Consolidated Building and the Columbia In The 1960’s memorial. These landmarks are situated within a few hundred feet, placing the office in the heart of the city’s historic and commercial core.

Though no formal score strengths are listed, Rus Horton’s perfect 5.00 rating and positive client feedback reflect strong local trust and satisfaction. His reputation is built on reliability, clear communication, and a client-first philosophy that resonates with Columbia residents seeking dependable mortgage guidance.

In Columbia, Rus Horton stands out as a trusted mortgage professional, combining personal dedication with the stability of a long-standing local institution, helping residents turn the dream of homeownership into reality.

Services:

  • Construction & Mortgage Financing
  • Equipment Financing
  • Home Financing Solutions
  • New Home Loans
  • Refinance Jumbo Loans

Score Summary

BizScoreAI scanned the website firstcommunitysc.com on June 16, 2026. Rus Horton has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility28 out of 100
  • SEO44 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 52, Technical 29, Performance 86, Content 10.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Rus Horton

AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

44 /100
On-Page
52/100
Technical
29/100
Performance
86/100
Content
10/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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