Run a free full auditRus Horton is a mortgage lender in Columbia, SC, serving individuals and families seeking home financing solutions. As a loan officer with First Community Bank, he specializes in guiding clients through the mortgage process with a strategic and personalized approach, focusing on finding tailored solutions that make home buying feel simple and stress-free. He serves clients throughout the Columbia area, leveraging his expertise and dedication to help each client achieve their homeownership goals. With a perfect 5.00 rating and five verified reviews, Rus Horton is recognized for his professionalism and client-focused service.
Rus Horton brings a thoughtful and solution-driven mindset to mortgage lending, approaching each client’s unique financial situation as a puzzle to be solved. His passion lies in simplifying the complexities of home financing, ensuring clients feel informed and supported throughout the journey. As part of First Community Bank, he operates within a locally rooted institution with deep community ties, emphasizing integrity, service, and long-term relationships. His work reflects the bank’s broader commitment to empowering local residents and businesses through trusted financial partnerships.
Located on Lady Street in downtown Columbia, Rus Horton’s office sits just a short walk from key civic and historic landmarks. The office is approximately 0.1 miles from Main Street, the Columbia Chamber of Commerce, and the historic Arcade Building, as well as the Consolidated Building and the Columbia In The 1960’s memorial. These landmarks are situated within a few hundred feet, placing the office in the heart of the city’s historic and commercial core.
Though no formal score strengths are listed, Rus Horton’s perfect 5.00 rating and positive client feedback reflect strong local trust and satisfaction. His reputation is built on reliability, clear communication, and a client-first philosophy that resonates with Columbia residents seeking dependable mortgage guidance.
In Columbia, Rus Horton stands out as a trusted mortgage professional, combining personal dedication with the stability of a long-standing local institution, helping residents turn the dream of homeownership into reality.
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BizScoreAI scanned the website firstcommunitysc.com on June 16, 2026. Rus Horton has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 52, Technical 29, Performance 86, Content 10.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Columbia, SC · Mortgage Lender in SC · Businesses in SC
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