Run a free full auditRich & Humenansky Plastic Surgery of the Face and Body is a Plastic Surgery Practice in Columbia, SC. The practice offers full‑body plastic and reconstructive surgery, including facial procedures such as endoscopic brow lift, otoplasty, blepharoplasty, lip lift, rhinoplasty, deep‑plane facelift/Whisperlift™ and undereye filler, as well as body and breast services like abdominal liposuction, thigh‑lipo, mastopexy, breast augmentation, nipple‑sparing mastectomy, mommy makeover and gynecomastia correction. Dr. Smythe Rich brings more than 30 years of facial plastic and reconstructive experience in the Midlands, and Dr. Kayla Humenansky expands the team’s expertise to breast and body surgery. The practice serves patients throughout Columbia and the surrounding Midlands region, earning a 4.80‑star rating from 76 reviewers.
The office occupies an expanded 7,000‑square‑foot facility designed for a safe and rewarding experience. A licensed esthetician and a permanent cosmetic technician complement the surgical team, providing services such as deep‑cleansing facials, peels, microdermabrasion and cosmetic tattooing. The practice is committed to treating facial and body areas affected aesthetically or functionally by congenital defects, trauma or disease, and consultations are available by appointment.
Located on Richland St, the clinic sits just steps from the historic Friday House and is a short walk, about 0.1 mile, from UCI Medical Affiliates, Inc. Other nearby points of interest include the Taylor Burying Ground, the Colonel Thomas Taylor memorial, Seibels Garden and the historic Seibels House, all within a few hundred metres of the office.
Rich & Humenansky enjoys a strong local reputation, reflected in consistently high customer ratings, and a steady record of repeat and referred customers. These strengths underscore the practice’s trusted standing among Columbia’s plastic surgery providers.
With decades of surgical expertise and a reputation for reliable, patient‑focused care, Rich & Humenansky stands out as a respected plastic surgery practice in Columbia, SC.
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BizScoreAI scanned the website smytherichmd.com on September 21, 2026. Rich & Humenansky Plastic Surgery of the Face and Body has a BizScore of 59 out of 100.
AI visibility scan by category: AI Discovery 13 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 70, Technical 84, Performance 87, Content 66.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), llms.txt (warning), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Author Signals (warning).
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