Run a free full auditREI is a ski shop in Columbia, SC. Serving outdoor enthusiasts, this location provides a variety of sporting goods and camping gear, including specialized services for biking and snowsports. The store is highly regarded by the community, maintaining a 4.60 rating from 315 reviews.
As a consumer co-operative, REI focuses on equipping people for outdoor adventures through a wide range of products and professional services. The Columbia location features a full-service bike shop with trained professionals available for repairs and maintenance, as well as a ski and snowboard shop providing professional tuning, waxing, and repairs. Beyond new equipment, the store offers a trade-in program called Re/Supply, where members can trade in pre-loved gear for electronic gift cards and shop for lightly used apparel and equipment. Their inventory includes specialized items such as trekking poles and hiking staffs from brands like Black Diamond, Leki, and REI Co-op.
REI is located on Bull Street in Columbia.
The business is recognized for providing well-documented information and reliable service to its members. Through its co-operative model, the store stands as a dedicated resource for those looking to access and experience the outdoors.
Services:
BizScoreAI scanned the website rei.com on June 16, 2026. REI of Columbia has a BizScore of 57 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 77, Technical 78, Performance 86, Content 55.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
Browse: Businesses in Columbia, SC · Businesses in SC
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business