57 / 100

BizScore

How we score
42
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

  • Address
    2300 Bull St
    Columbia, SC 29201
  • Website
    rei.com
  • Google Reviews
    4.6 out of 5 stars from 315 Google reviews

Location

About REI of Columbia

REI is a ski shop in Columbia, SC. Serving outdoor enthusiasts, this location provides a variety of sporting goods and camping gear, including specialized services for biking and snowsports. The store is highly regarded by the community, maintaining a 4.60 rating from 315 reviews.

As a consumer co-operative, REI focuses on equipping people for outdoor adventures through a wide range of products and professional services. The Columbia location features a full-service bike shop with trained professionals available for repairs and maintenance, as well as a ski and snowboard shop providing professional tuning, waxing, and repairs. Beyond new equipment, the store offers a trade-in program called Re/Supply, where members can trade in pre-loved gear for electronic gift cards and shop for lightly used apparel and equipment. Their inventory includes specialized items such as trekking poles and hiking staffs from brands like Black Diamond, Leki, and REI Co-op.

REI is located on Bull Street in Columbia.

The business is recognized for providing well-documented information and reliable service to its members. Through its co-operative model, the store stands as a dedicated resource for those looking to access and experience the outdoors.

Services:

  • Adventure Classes and Events
  • Camp & Hike Gear Sales
  • Climbing Equipment Sales
  • Electronics for Outdoor Use
  • Expert Advice
  • Expert Advice on Outdoor Activities
  • Gear and Clothing Sales
  • Health & Safety Products

Score Summary

BizScoreAI scanned the website rei.com on June 16, 2026. REI of Columbia has a BizScore of 57 out of 100.

  • AI Visibility42 out of 100
  • SEO74 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 78, Performance 86, Content 55.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact REI of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
93/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
77/100
Technical
78/100
Performance
86/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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