Rate of Columbia
Run a free full auditContact Information
-
Address
1331 Park St
Columbia, SC 29201 -
Phone
(803) 233-0653 -
Website
rate.com -
Facebook page
facebook.com/official.Rate
Location
About Rate of Columbia
Rate of Columbia is a mortgage lender in Columbia, SC, located at 1331 Park St. It offers home purchase loans, mortgage refinancing, and HELOC applications. The branch serves customers in SC and supports existing loan servicing, payments, taxes, insurance, and servicing transfers. It also provides assistance with loan applications and processing issues. The lender offers corporate discounts and relocation mortgage programs. It holds a rating of 4.5 based on 12 reviews. Rate of Columbia operates as part of Rate, a national network founded in June 2000 by Victor Ciardelli. The network launched the world’s first digital mortgage in July 2015, allowing online applications to be completed in as little as 15 minutes. In 2019, it launched FlashClose™ to simplify the closing process by allowing most paperwork to be reviewed and signed ahead of closing. The company also offers the Rate App™ for financial services and the PowerVP™ mobile app for loan officers. Rate of Columbia stands among the strongest mortgage lenders locally with a high customer rating. It is known for its digital innovations and quick mortgage experience. The lender provides a comprehensive suite of financial services and personal well-being tools. Rate of Columbia brings its digital mortgage expertise and quick closing options to Columbia, SC.
Located on Park St in Columbia, SC, the business is situated about 0.1 miles from the North Carolina Mutual Building and the Farmers Market Xchange.
BizScoreAI gives Rate of Columbia a Content Quality score of 100 out of 100, which means the website answers customer questions clearly enough for AI assistants to quote directly. The business receives a Technical score of 93 out of 100.
Services:
- Auto Financing
- Home Equity Loans
- Home Loans
- Home Purchase Loans
- Mortgage Pre-approval
- Mortgage Refinancing
- Personal Loans
- Refinancing
Score Summary
BizScoreAI scanned the website rate.com on June 8, 2026. Rate of Columbia has a BizScore of 69 out of 100. The website audit behind the SEO score ran on October 25, 2026.
- AI Visibility64 out of 100
- SEO66 out of 100
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 11 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 77, Technical 70, Performance 68, Content 48.
Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 4 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Author Signals (warning).
More Mortgage Lender in Columbia, SC
- Bill White at First Heritage Mortgage, LLCBizScore 77
- Aaron Simmons at First Heritage Mortgage, LLCBizScore 76
- First Heritage Mortgage, LLC - ColumbiaBizScore 75
- Mortgage Options, Inc.BizScore 74
- Integrity Home Mortgage Corporation - Columbia SC (Devine)BizScore 74
- Chad KurtzBizScore 73
- New American Funding - ColumbiaBizScore 72
- New American Funding - Craig JohnsonBizScore 71
- Lending PathBizScore 71
- Scott Robinson at Rate (NMLS #1134956)BizScore 70
Browse: Businesses in Columbia, SC · Mortgage Lender in SC · Businesses in SC
AI engine reads
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Rate of Columbia
Ways to improve this score
Run a free full auditWe improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.
Boost This Listing
Get a gold badge, photo gallery, and more.