63 / 100

BizScore

How we score
42
AI Visibility
32
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
100
Freshness
—
Google Rating
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Contact Information

Location

About Propel Insurance

Propel Insurance is an insurance broker in Columbia, SC, located at 1410 Blanding St Suite 100. The firm provides innovative insurance solutions to companies across the country, focusing on strong collaboration and independent thinking to help clients reach their goals. Propel serves a wide range of industries, including construction, healthcare, hospitality, manufacturing, non-profits, public entities, and transportation. Their commercial offerings include surety and bonds, workers' compensation, employee benefits, management liability, and cyber liability. For small businesses, they address specific risks such as cybersecurity, employee crime, and natural disasters. Personal insurance programs cover auto, home, umbrella, life, disability, long-term care, and individual medical plans.

The company emphasizes deep, industry-specific experience to understand the real-world challenges its clients face. By leveraging long-standing partnerships with top carriers, Propel creates customized insurance programs designed to give clients a competitive edge. Their claims and risk management services are supported by a team of more than 30 full-time claims specialists who work alongside underwriting and legal professionals. This team assists clients through the entire claims process, available 24/7. Propel also offers risk management resources, including disaster preparedness planning and guidance on catastrophic events, helping businesses identify risks and maintain operational continuity after natural disasters.

The office sits on Blanding Street, a short distance from Bull Street and Taylor Street. It is located near the Site of Blanding House and Beth Shalom Synagogue, both within a quarter mile of the suite. The area is part of the central Columbia district, providing easy access to the city's main thoroughfares.

Propel Insurance stands out in Columbia for its specialized approach to commercial and personal risk, combining broad industry expertise with dedicated claims support. This focus on tailored programs and continuous client assistance distinguishes the broker within the local insurance market.

Services:

  • Commercial Insurance
  • Cyber Liability
  • Employee Benefits
  • Surety/Bonds
  • Workers' Compensation

Score Summary

BizScoreAI scanned the website propelinsurance.com on June 3, 2026. Propel Insurance has a BizScore of 63 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility42 out of 100
  • SEO78 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 100, Performance 85, Content 38.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Propel Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
88/100
Technical
100/100
Performance
85/100
Content
38/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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