Palmetto Apparel & Embroidery

Embroidery shop Columbia, SC
48 / 100

BizScore

How we score
27
AI Visibility
7
AI Ready
—
AI Agent ReadinessNot audited yet
69
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Palmetto Apparel & Embroidery

Palmetto Apparel & Embroidery is an embroidery shop in Columbia, SC. The business offers custom t-shirts, branded apparel, promotional products, and uniform rentals, serving local organizations and businesses. Palmetto Apparel & Embroidery specializes in screen printing and in-house embroidery, allowing for quicker turnaround times and tailored solutions. The shop also provides rental services, including weekly pickup and laundering, for industries such as restaurants and automotive. With a 4.60 rating based on 10 reviews, the company caters to a range of clients in need of professional, custom apparel and promotional items.

Founded in 2005 by Wayne Strawbridge and joined a year later by Debbie Sproles, Palmetto Apparel & Embroidery was built on the belief that customer needs should come before revenue. Both owners previously worked in corporate apparel, and they established the business to provide personalized service and high-quality products. The company operates as a locally owned and operated shop, with artwork, screen printing, and embroidery done in-house. This approach allows for faster production, often completing custom orders in 10 days or less. The team has remained consistent over the years, and the business focuses on building long-term relationships with clients.

Palmetto Apparel & Embroidery maintains a well-optimized website that search engines read cleanly and offers thorough, well-documented business information available online. This clarity and accessibility help the business remain visible to potential customers and reinforce its presence in the local market.

With a focus on customer satisfaction and in-house production, Palmetto Apparel & Embroidery stands out in Columbia as a reliable provider of custom apparel and promotional products.

Score Summary

BizScoreAI scanned the website palmettoapparel.com on June 16, 2026. Palmetto Apparel & Embroidery has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility27 out of 100
  • SEO69 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 62, Performance 67, Content 59.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.

Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

Contact Palmetto Apparel & Embroidery

AI Visibility Score

How visible is this business to AI-powered search engines

27 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

69 /100
On-Page
88/100
Technical
62/100
Performance
67/100
Content
59/100

Ways to improve this score

Improve Content
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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