67 / 100

BizScore

How we score
47
AI Visibility
85
AI Ready
—
AI Agent ReadinessNot audited yet
84
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About Midlands Orthodontics

Midlands Orthodontics is an Orthodontist in Columbia, SC, located at 9704 Two Notch Rd. The practice provides comprehensive orthodontic care for both children and adults, offering traditional metal braces, ceramic braces, Invisalign, Spark Aligners, and lingual braces. Services also include emergency orthodontics, early orthodontic treatment evaluations starting at age seven, and retention planning with custom-made retainers. The office is rated 4.70 stars based on 173 reviews.

Dr. Fred Arino leads the practice, having earned his Doctor of Dental Medicine degree Summa Cum Laude from Temple University’s School of Dentistry after completing undergraduate studies at UCLA. He completed advanced specialty training in Orthodontics and Dentofacial Orthopedics at Temple University, where he also treated complex dentofacial cases and severe jaw irregularities in conjunction with oral surgeons. The team focuses on clinical excellence and ensuring patients feel comfortable, safe, and informed throughout their treatment journey.

The practice treats a wide range of dental concerns, including crooked teeth, overbites, underbites, and crowded teeth. For younger patients, early intervention is available to address issues like jaw growth, space maintenance, and harmful habits such as thumb sucking. Functional appliances like palatal expanders, jaw expanders, Herbst appliances, and Temporary Anchorage Device (TAD) expanders are used to correct bite problems and airway issues during the growing years. Retention plans include Hawley retainers and clear aligner-type retainers to maintain results long-term.

Patients consistently highlight the staff's professionalism, kindness, and ability to handle complex situations, including providing immediate care for chipped teeth and accommodating patients with special needs. The office maintains a clean, pleasant environment and is praised for its thorough explanations and efficient scheduling. With a strong local reputation reflected in consistently high customer ratings and an established track record built on a large base of customer reviews, Midlands Orthodontics is a trusted choice for smile correction in Columbia.

Midlands Orthodontics combines Dr. Arino’s specialized training and the team’s patient-focused approach to deliver effective orthodontic solutions for families throughout Columbia, SC.

Midlands Orthodontics sits on Two Notch Road, about a third of a mile from the main stretch of Two Notch Road. The office is located near the Polo Ridge neighborhood and is roughly half a mile from Spring Valley Country Club.

BizScoreAI awarded the business a perfect 100 out of 100 for Content Quality. This high score means the website clearly describes its services and answers customer questions in a way that AI assistants can quote directly. The practice also received a 96 out of 100 for Technical score. This result confirms that the website is secure and technically sound, allowing search engines to read it without errors.

Services:

  • Braces
  • Early Orthodontic Treatment
  • Emergency Orthodontics
  • Invisalign® Appliances
  • Retention

Score Summary

BizScoreAI scanned the website midlandsorthodontics.com on June 16, 2026. Midlands Orthodontics has a BizScore of 67 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility47 out of 100
  • SEO84 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 92, Technical 99, Performance 67, Content 78.

Strengths: 7 checks passed. AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), AI Crawler Access (failed), FAQPage Schema (failed), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Midlands Orthodontics

AI Visibility Score

How visible is this business to AI-powered search engines

47 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
AI Crawler Access
FAQPage Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

84 /100
On-Page
92/100
Technical
99/100
Performance
67/100
Content
78/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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