Run a free full auditMichele Rodgers - Mortgage Loan Officer is a mortgage lender in Columbia, SC. Licensed in Georgia, SC, North Carolina, and Tennessee, she serves clients seeking residential financing including FHA, VA, conventional, construction, and renovation loans, assisting everyone from first-time homebuyers to those purchasing investment or vacation homes. She has been in the financial services industry since 2003 and has been a top producer for several years running.
Michele Rodgers works as a Production Manager and Loan Officer for Assurance Financial, an independent, full-service residential mortgage banker. She began her career at a bank focusing on construction financing before expanding into all types of permanent home financing. Her practice centers on making the mortgage process simple and understandable, taking the time to explain options so clients can make informed choices about meeting their financial goals. She is licensed through the Nationwide Mortgage Licensing System (NMLS).
The loan process she facilitates includes 15-minute digital applications, real-time updates, better processing times, and fast closings. After clients complete an online application, a licensed Loan Officer assists with any questions and adds initial disclosures to the client's online account for electronic signature. The team then sets up title requirements with one of their title partners, orders an appraisal, and manages the underwriting review. Once a loan is approved, closing disclosures are sent for digital signing, with the final closing taking place in person with a title company. The entire mortgage process is handled in-house, which the business says saves borrowers time.
Michele Rodgers holds a 5.00 rating based on 14 reviews, reflecting a solid reputation among the customers she has served. Reviewers describe her as attentive, knowledgeable, and professional, noting that she responds quickly and patiently answers questions throughout the process.
Michele Rodgers brings more than two decades of mortgage expertise to Columbia homebuyers looking for clear, personalized guidance.
Michele Rodgers earned a Content Quality score of 100 out of 100 on BizScoreAI, reflecting that the website answers the questions customers ask and describes its pages clearly so AI assistants can quote it directly. She also received an On-Page score of 92 out of 100 from BizScoreAI, showing that page titles, headings and descriptions are set up so search engines can match the site to the searches customers actually make. Additionally, Michele Rodgers ranks number 3 of 100 Mortgage lender businesses that BizScoreAI has scored in Columbia.
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BizScoreAI scanned the website assurancemortgage.com on September 21, 2026. Michele Rodgers - Mortgage Loan Officer has a BizScore of 67 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 92, Technical 84, Performance 78, Content 76.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).
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