59 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
—
Freshness
88
Google Rating
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Contact Information

Location

About Michaels of Columbia

Michaels is a craft store in Columbia, SC. The store provides a wide selection of products to meet various creative needs, including seasonal items and home décor. Customers can utilize specialized services such as custom framing, helium balloon inflation, and the purchase of cut-to-order fabrics. The business maintains a 4.40 rating from 1,397 reviews.

The store offers a variety of interactive experiences and specialized offerings for different skill levels. For those looking to learn, Michaels provides in-store and online classes, including art, sewing, and cake decorating, with all necessary tools and materials provided for in-store participants. The location also serves as a venue for hosting birthday parties for children ages 4-12, providing a dedicated space and cleanup services. Additionally, the store features a selection of helium balloons, including latex and foil options, which can be customized with ribbons and weights for various celebrations.

Information regarding this business is thorough and well-documented online, featuring a well-optimized website that is easily readable by search engines.

With a diverse range of supplies and creative classes, Michaels serves as a central destination for arts and crafts in Columbia.

Services:

  • Art Classes and Events
  • Balloon Assortment
  • Custom Framing
  • Cut to Order Fabric
  • Digital Downloads
  • Online and In-Store Events
  • Party Hosting Services
  • Party Planning Services

Score Summary

BizScoreAI scanned the website locations.michaels.com on June 16, 2026. Michaels of Columbia has a BizScore of 59 out of 100.

  • AI Visibility41 out of 100
  • SEO72 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 77, Performance 60, Content 81.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 3 checks. llms.txt (failed), Structured Data (failed), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Michaels of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
Structured Data
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
71/100
Technical
77/100
Performance
60/100
Content
81/100

Ways to improve this score

Improve Performance
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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