Merrill Lynch Financial Advisor Thomas Kibler

Financial planner Columbia, SC
58 / 100

BizScore

How we score
44
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

Location

About Merrill Lynch Financial Advisor Thomas Kibler

Merrill Lynch Financial Advisor Thomas Kibler is a financial planner in Columbia, SC, located at 1301 Gervais St. It holds a rating of 4.00 based on 1 review. The practice provides wealth management services to affluent families, corporations, endowments, and foundations. The team was established in 1983 by E. Robertson "Bud" Kibler and J. Hagood Ellison. Bud Kibler was a founding advisor of the Ellison Kibler practice at Merrill and was recognized for his work in the wealth management industry. Hagood Ellison helped build the practice on principles of service and integrity. The team offers customized wealth management strategies, investment insights from Merrill, and lending solutions through Bank of America. The practice has received several industry recognitions, including being named to the Barron's Top 250 Private Wealth Management Teams list in 2024, 2025, and 2026. It has also appeared on the Forbes America's Top Private Wealth Teams: High Net Worth list from 2023 to 2025 and the Forbes Best-in-State Wealth Management Teams list from 2023 to 2026. The team provides specialized wealth management and financial planning for families and institutions in Columbia, SC.

The business is located on Gervais Street, just steps from the Supreme Court of SC and several local monuments including the SC Generals of the Independence and the James F. Byrnes public artwork.

BizScoreAI awarded a Technical score of 93 out of 100, ensuring the website is secure and indexable so search engines can read it without errors. The practice also received a Discoverability score of 75 out of 100, which confirms that AI crawlers can find every page of the site to enable recommendations by AI assistants.

Services:

  • estate planning services
  • guidance on concentrated stock positions
  • retirement income planning
  • traditional investments
  • wealth planning advice

Score Summary

BizScoreAI scanned the website advisor.ml.com on June 6, 2026. Merrill Lynch Financial Advisor Thomas Kibler has a BizScore of 58 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility44 out of 100
  • SEO74 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 12 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 74, Technical 90, Performance 60, Content 70.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Speakable Schema, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Merrill Lynch Financial Advisor Thomas Kibler

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
48/100
Content Readiness
47/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
74/100
Technical
90/100
Performance
60/100
Content
70/100

Ways to improve this score

Improve Performance
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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