Merrill Lynch Financial Advisor Terry Whigham

Financial planner Columbia, SC
66 / 100

BizScore

How we score
53
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

Location

About Merrill Lynch Financial Advisor Terry Whigham

Merrill Lynch Financial Advisor Terry Whigham is a financial planner in Columbia, SC. Serving the local area, the firm provides wealth management and financial planning services. The practice has earned a 4.00 rating based on client reviews.

WMB & Associates focuses on a collaborative approach to wealth management, prioritizing the individual needs and aspirations of clients and their families. The team aims to understand a client's current financial standing and future objectives to design and implement personalized plans intended to help manage investment risk. Terry Whigham has received several recognitions from Forbes, including being named a Best-in-State Wealth Advisor and part of a Best-in-State Wealth Management Team.

The office is located on Gervais Street in Columbia. The location is a short walk from the Supreme Court of SC and is near the Trinity Episcopal Cathedral, the James F. Byrnes public artwork, and the SC Generals of the Independence monument.

The business maintains well-documented information online and features a well-optimized website that is easily read by search engines.

With a focus on personalized planning and risk management, this practice serves as a dedicated resource for financial planning in Columbia.

Services:

  • Estate and succession planning
  • Investment management
  • Personalized financial planning
  • Retirement planning
  • Risk management
  • estate planning services
  • guidance on concentrated stock positions
  • retirement income planning

Score Summary

BizScoreAI scanned the website advisor.ml.com on June 16, 2026. Merrill Lynch Financial Advisor Terry Whigham has a BizScore of 66 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility53 out of 100
  • SEO77 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 12 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 90, Performance 67, Content 75.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Speakable Schema, Q&A Content, Meta Description, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Merrill Lynch Financial Advisor Terry Whigham

AI Visibility Score

How visible is this business to AI-powered search engines

53 /100
AI Discovery
40/100
Structured Data
48/100
Content Readiness
70/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
About/Team Page Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
77/100
Technical
90/100
Performance
67/100
Content
75/100

Ways to improve this score

Improve Performance
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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