Merrill Lynch Financial Advisor Robert King

Financial planner Columbia, SC
62 / 100

BizScore

How we score
47
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
80
SEO Performance
—
Freshness
80
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Merrill Lynch Financial Advisor Robert King

Merrill Lynch Financial Advisor Robert King is a financial planner in Columbia, SC, located at 1301 Gervais St. It holds a rating of 4.00 based on 1 reviews.

The Folline King Group operates as a team of Merrill financial advisors in Columbia, SC. Their approach focuses on simplifying financial complexities for clients, recognizing that wealth increases both opportunities and the complexity of options. The team works to provide confidence that financial security receives full-time attention, allowing clients to pursue other interests. Their service model is built on three precepts: personalized relationships, a holistic approach, and consistent communication.

Personalized relationships mean portfolios and service plans are tailored to specific client needs and goals. Customization goes beyond investment construction to include goals-based planning, on-call consultations, and comprehensive banking and lending solutions from Bank of America. The holistic approach acknowledges that responsibility extends beyond portfolio construction to intergenerational wealth management, planning, and preservation. The team aims to become family counselors by spending time to understand clients and their families.

Communication is central to their process. They view the journey from new acquaintance to trusted advisor as a long one that they enjoy. Portfolios are created based on an understanding of client needs and maintained through ongoing communication. Advisors provide access to the investing insights of Merrill and the banking capabilities of Bank of America to help clients make informed decisions as they pursue their goals.

The business holds a positive rating from the customers who have reviewed it, reflecting its standing among financial planners in Columbia.

Merrill Lynch Financial Advisor Robert King brings Merrill’s investing insights and Bank of America’s banking capabilities to Columbia, helping clients navigate financial complexities with personalized, holistic planning.

The office sits at 1301 Gervais St in Columbia, SC, near the Supreme Court of SC and Trinity Episcopal Cathedral.

BizScoreAI gives the business a Technical score of 93 out of 100, ensuring the website is secure and readable for search engines. The Content Quality score is 75 out of 100, providing clear answers that AI assistants can quote directly.

Services:

  • Comprehensive banking and lending solutions
  • Goals-based investment strategies
  • Intergenerational wealth management
  • On-call consultations
  • Personalized financial planning
  • estate planning services
  • guidance on concentrated stock positions
  • retirement income planning

Score Summary

BizScoreAI scanned the website advisor.ml.com on June 5, 2026. Merrill Lynch Financial Advisor Robert King has a BizScore of 62 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility47 out of 100
  • SEO80 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 12 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 82, Technical 90, Performance 78, Content 68.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Speakable Schema, Meta Description, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Merrill Lynch Financial Advisor Robert King

AI Visibility Score

How visible is this business to AI-powered search engines

47 /100
AI Discovery
40/100
Structured Data
48/100
Content Readiness
50/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
82/100
Technical
90/100
Performance
78/100
Content
68/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business