76 / 100

BizScore

How we score
69
AI Visibility
47
AI Ready
—
AI Agent ReadinessNot audited yet
84
SEO Performance
15
Freshness
—
Google Rating
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Contact Information

Location

About Kassel Mcvey

Kassel Mcvey is a personal injury law firm in Columbia, SC, located at 1330 Laurel St. The firm represents individuals and families who have suffered injury or loss due to the negligence of others. They exclusively conduct a plaintiffs' practice, advocating only for injured people and not working for defendants or insurers. Their legal team handles cases involving medical malpractice, nursing home negligence, defective and dangerous products, motor vehicle wrecks, insurance bad faith claims, and premises liability.

The firm provides services for various types of accidents, including car collisions, motorcycle crashes, pedestrian accidents, and truck wrecks. They also assist clients with asbestos-related illnesses, mesothelioma claims, and wrongful death cases. Their practice includes pursuing litigation in both SC and federal courts. The firm operates on a contingent fee basis, where lawyer fees are only paid if a settlement or verdict is obtained.

Managing partner John Kassel has been a recipient of the Platinum Compleat Lawyer Award. The firm has been practicing since 2001.

The firm is situated on Laurel Street in Columbia, SC, near landmarks such as Ladson Presbyterian Church and The Comet Central bus station.

BizScoreAI gives the business a Discoverability score of 100 out of 100, ensuring AI crawlers can find every page of the website so assistants can recommend the firm. The Technical score is 92 out of 100, meaning the site is secure and readable by search engines without errors. The business ranks number 3 of 7 Personal Injury Law Firm businesses that BizScoreAI has scored in Columbia.

Services:

  • Brain Injury
  • Car Accidents
  • Truck Accidents

Score Summary

BizScoreAI scanned the website kasselmcvey.com on June 14, 2026. Kassel Mcvey has a BizScore of 76 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility69 out of 100
  • SEO84 out of 100

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 84, Technical 94, Performance 71, Content 85.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. FAQPage Schema (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Kassel Mcvey

AI Visibility Score

How visible is this business to AI-powered search engines

69 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
80/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Author Signals Missing
Speakable Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

84 /100
On-Page
84/100
Technical
94/100
Performance
71/100
Content
85/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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