Run a free full auditKassel Mcvey is a personal injury law firm in Columbia, SC, located at 1330 Laurel St. The firm represents individuals and families who have suffered injury or loss due to the negligence of others. They exclusively conduct a plaintiffs' practice, advocating only for injured people and not working for defendants or insurers. Their legal team handles cases involving medical malpractice, nursing home negligence, defective and dangerous products, motor vehicle wrecks, insurance bad faith claims, and premises liability.
The firm provides services for various types of accidents, including car collisions, motorcycle crashes, pedestrian accidents, and truck wrecks. They also assist clients with asbestos-related illnesses, mesothelioma claims, and wrongful death cases. Their practice includes pursuing litigation in both SC and federal courts. The firm operates on a contingent fee basis, where lawyer fees are only paid if a settlement or verdict is obtained.
Managing partner John Kassel has been a recipient of the Platinum Compleat Lawyer Award. The firm has been practicing since 2001.
The firm is situated on Laurel Street in Columbia, SC, near landmarks such as Ladson Presbyterian Church and The Comet Central bus station.
BizScoreAI gives the business a Discoverability score of 100 out of 100, ensuring AI crawlers can find every page of the website so assistants can recommend the firm. The Technical score is 92 out of 100, meaning the site is secure and readable by search engines without errors. The business ranks number 3 of 7 Personal Injury Law Firm businesses that BizScoreAI has scored in Columbia.
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BizScoreAI scanned the website kasselmcvey.com on June 14, 2026. Kassel Mcvey has a BizScore of 76 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 84, Technical 94, Performance 71, Content 85.
Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. FAQPage Schema (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
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