65 / 100

BizScore

How we score
50
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
80
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Hobby Lobby of Columbia

Hobby Lobby is a craft store in Columbia, SC. The store provides a wide variety of seasonal and home decor, including Christmas decorations, artificial trees, garlands, and ornaments. They serve the local community with affordable options for various holidays, such as Easter, and offer products ranging from floral and tableware to art supplies, yarn, fabric, and jewelry making supplies. The business is highly rated with a 4.60 rating from 1,697 reviews.

The company's origins date back to 1970, when it began as a small enterprise making miniature picture frames. Today, it has grown into a large arts-and-crafts retailer offering over 80,000 items. In addition to home and seasonal decor, the store carries supplies for many different hobbies. Hobby Lobby also provides a 10 percent in-store discount to churches, schools, and national charitable organizations when purchases are made with an organizational check or credit card.

Located on Two Notch Road, this store is situated near the Richland Library Sandhills and the Richland Two Institute of Innovation. It is also a short drive from the Richland 2 Performing Arts Center and the Village at Sandhill.

The business maintains thorough, well-documented information online, and its website is well-optimized for search engines to read cleanly.

Hobby Lobby serves as a premier destination for seasonal decor and creative supplies in Columbia.

Services:

  • Arts and Craft Supplies Sales
  • Custom Framing
  • DIY Projects
  • DIY Supplies
  • Home Decor Items
  • Home Decor Sales
  • Party Supplies and Decorations
  • Seasonal Decor Sales

Score Summary

BizScoreAI scanned the website hobbylobby.com on June 6, 2026. Hobby Lobby of Columbia has a BizScore of 65 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility50 out of 100
  • SEO80 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 84, Technical 84, Performance 73, Content 78.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hobby Lobby of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
60/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Weak Heading Structure
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
84/100
Technical
84/100
Performance
73/100
Content
78/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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