Run a free full auditHeather Livingston at Homeowners Financial Group USA, LLC is a mortgage lender in Columbia, SC, specializing in conventional loans, government loans, jumbo loans, and refinance loans. The company serves individuals and families seeking financing for home purchases or refinancing, offering personalized guidance through the mortgage process. With a focus on transparency and clear communication, the business emphasizes building long-term relationships and helping clients achieve their real estate goals. It operates across 35 states, though its primary service area includes the Columbia region. The company holds a 5.00 rating based on nine reviews, reflecting strong client satisfaction.
Homeowners Financial Group is a full-service residential mortgage company founded in 2004, dedicated to improving lives through exceptional service and community engagement. The company’s leadership emphasizes a culture centered on family, integrity, and empowerment, with a mission to put clients’ dreams within reach. The team prioritizes personalized support, leveraging advanced technology to ensure a seamless, high-tech experience throughout the mortgage journey. The company has earned multi-year recognition from notable publications, including Fortune and Inc., affirming its status as an award-winning workplace.
The business is located on Main Street in Columbia, SC, within a commercial corridor serving the city’s central district. No specific nearby landmarks are listed.
Heather Livingston at Homeowners Financial Group USA, LLC demonstrates strong online presence and credibility, with thorough, well-documented business information available across platforms and a website that search engines read cleanly and efficiently. This digital clarity enhances visibility and trust for clients seeking mortgage services.
As a trusted mortgage lender in Columbia, the company combines a long-standing commitment to client success with a modern, transparent approach to home financing, helping residents turn homeownership dreams into reality.
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BizScoreAI scanned the website homeownersfg.com on June 16, 2026. Heather Livingston at Homeowners Financial Group USA, LLC has a BizScore of 58 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 68, Technical 76, Performance 69, Content 38.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 4 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Author Signals (warning).
Browse: Businesses in Columbia, SC · Mortgage Lender in SC · Businesses in SC
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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