Half-Moon Outfitters of Columbia

Outdoor clothing and equipment shop Columbia, SC
63 / 100

BizScore

How we score
46
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Half-Moon Outfitters of Columbia

Half-Moon Outfitters is an outdoor clothing and equipment shop in Columbia, SC. The shop provides a wide range of gear for various adventures, including hiking, paddling, climbing, backpacking, trail running, and surfing. They serve men, women, and children with specialized products such as kayaks, stand up paddle boards, wetsuits, and rock climbing equipment. The business maintains a 4.70 rating based on 162 reviews.

The shop offers an extensive selection of apparel and technical gear. Their inventory includes outerwear such as rain and snow wear, fleece, and insulation, as well as base layers, shirts, and pants. Footwear options range from boots and shoes to sandals for all ages. For camping and backcountry use, they carry tents, sleeping bags, hydration reservoirs, and cooking supplies. Their water sports collection features paddles, PFDs, and surfboards, while their climbing selection includes vertical gear and trekking poles.

Located on Devine Street, the shop is situated near the Early Columbia Racetrack and the Shandon memorial. It is a short drive from the Midlands Health Center and sits near the intersection of Millwood Avenue.

The business provides thorough, well-documented information online and maintains a well-optimized website that is easily read by search engines.

Half-Moon Outfitters serves as a premier destination for outdoor enthusiasts seeking high-quality gear and apparel in Columbia.

Services:

  • Apparel Sales
  • Custom Half-Moon Collection
  • Final Sale Items
  • Gear Sales
  • Gift Cards

Score Summary

BizScoreAI scanned the website halfmoonoutfitters.com on September 20, 2026. Half-Moon Outfitters of Columbia has a BizScore of 63 out of 100.

  • AI Visibility46 out of 100
  • SEO75 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 15 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 98, Performance 76, Content 45.

Strengths: 4 checks passed. llms.txt, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Half-Moon Outfitters of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
60/100
Structured Data
0/100
Content Readiness
63/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Organization Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
79/100
Technical
98/100
Performance
76/100
Content
45/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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