Run a free full auditHalf-Moon Outfitters is an outdoor clothing and equipment shop in Columbia, SC. The shop provides a wide range of gear for various adventures, including hiking, paddling, climbing, backpacking, trail running, and surfing. They serve men, women, and children with specialized products such as kayaks, stand up paddle boards, wetsuits, and rock climbing equipment. The business maintains a 4.70 rating based on 162 reviews.
The shop offers an extensive selection of apparel and technical gear. Their inventory includes outerwear such as rain and snow wear, fleece, and insulation, as well as base layers, shirts, and pants. Footwear options range from boots and shoes to sandals for all ages. For camping and backcountry use, they carry tents, sleeping bags, hydration reservoirs, and cooking supplies. Their water sports collection features paddles, PFDs, and surfboards, while their climbing selection includes vertical gear and trekking poles.
Located on Devine Street, the shop is situated near the Early Columbia Racetrack and the Shandon memorial. It is a short drive from the Midlands Health Center and sits near the intersection of Millwood Avenue.
The business provides thorough, well-documented information online and maintains a well-optimized website that is easily read by search engines.
Half-Moon Outfitters serves as a premier destination for outdoor enthusiasts seeking high-quality gear and apparel in Columbia.
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BizScoreAI scanned the website halfmoonoutfitters.com on September 20, 2026. Half-Moon Outfitters of Columbia has a BizScore of 63 out of 100.
AI visibility scan by category: AI Discovery 15 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 98, Performance 76, Content 45.
Strengths: 4 checks passed. llms.txt, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Columbia, SC · Businesses in SC
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business