H&R Block of Columbia

Tax Service Columbia, SC
64 / 100

BizScore

How we score
57
AI Visibility
65
AI Ready
—
AI Agent ReadinessNot audited yet
76
SEO Performance
40
Freshness
—
Google Rating
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Contact Information

Location

About H&R Block of Columbia

H&R Block of Columbia is a Tax Service in Columbia, SC, located at 1531 Broad River Rd. The office assists individual taxpayers and small business owners with tax preparation, filing, and financial services. Services include individual tax preparation for simple and complex situations, small business tax preparation, bookkeeping, payroll services, and tax audit support. The location offers in-person and virtual appointments, online filing options, and a Second Look review to check past returns for errors.

Tax preparation services cover a wide range of needs, from simple W-2 income and standard deductions to self-employment income, rental income, and capital gains. The firm supports clients with no Social Security number through free ITIN applications. For small businesses, services include year-round tax support, profit and loss statements, and compliance assistance for S Corps, C Corps, and LLCs. The office provides tax audit help, analyzing IRS letters and representing clients during audits or notices.

The business offers a free Second Look review, where tax pros check the last three years of returns for missed credits or errors. Tax Identity Shield protection is available to monitor personal information and help recover refunds in case of identity theft. Clients can use Refund Transfer to pay for services with their refund and access funds via direct deposit, Spruce accounts, or prepaid cards. The firm guarantees accuracy and will reimburse penalties and interest if an error occurs on a return due to the company or its software.

H&R Block of Columbia operates as a local branch of the national H&R Block organization, which has served over 22 million clients worldwide. The office provides tax expertise at a lower cost than typical accountants and offers a 100% accuracy guarantee for small business returns.

H&R Block of Columbia combines comprehensive tax services with financial support for individuals and businesses in Columbia, SC.

BizScoreAI assigns H&R Block of Columbia a Performance score of 90 out of 100, which measures how quickly the website loads to keep visitors on the page. The business also receives a Content Quality score of 75 out of 100 for AI Visibility, reflecting how well the site answers customer questions and describes its pages for AI assistants to quote.

Score Summary

BizScoreAI scanned the website hrblock.com on June 6, 2026. H&R Block of Columbia has a BizScore of 64 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility57 out of 100
  • SEO76 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 11 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 70, Performance 60, Content 85.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Q&A Content, AI-Parseable Headings.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact H&R Block of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

57 /100
AI Discovery
40/100
Structured Data
44/100
Content Readiness
100/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
About/Team Page Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
87/100
Technical
70/100
Performance
60/100
Content
85/100

Ways to improve this score

Improve Performance
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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