65 / 100

BizScore

How we score
46
AI Visibility
65
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Guild Mortgage – Jesse Barbaro

Guild Mortgage - Jesse Barbaro is a mortgage lender in Columbia, SC. Serving clients across SC and North Carolina, the office provides various home loan options and specialized financing solutions. The business maintains a 4.80 rating from client reviews.

Senior Loan Officer Jesse Barbaro offers a range of loan programs designed to meet diverse financial situations, including assistance for first-time homebuyers, relocation for military service, and purchasing in high-cost markets. The service includes exploring down payment assistance and providing various financial tools, such as mortgage income, payment, and temporary buydown calculators, to help clients understand their financing options.

Located on Barnwell Street in Columbia, the office is situated near Gervais Street and the Alston House. It is a short distance from the McMaster Sculpture Garden and the SC Department of Probation, Parole and Pardon Services.

The business is recognized for providing award-winning customer service and is noted for its performance in the J.D. Power 2025 U.S. Mortgage Servicer Satisfaction Study. Clients value the communication and the ease of the mortgage process when working with this lender.

With a reputation for helping individuals find home financing that fits their specific budgets, Guild Mortgage - Jesse Barbaro serves the Columbia community with dedicated mortgage expertise.

Services:

  • Buying a home
  • Down Payment Assistance Programs
  • Home Buying Mortgages
  • Mortgage calculators
  • Mortgage loans
  • Pre-approval
  • Refinance Options
  • Refinance a mortgage

Score Summary

BizScoreAI scanned the website branches.guildmortgage.com on June 16, 2026. Guild Mortgage - Jesse Barbaro has a BizScore of 65 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility46 out of 100
  • SEO78 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 83, Technical 80, Performance 69, Content 78.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Guild Mortgage – Jesse Barbaro

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
Structured Data
About/Team Page Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
83/100
Technical
80/100
Performance
69/100
Content
78/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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