62 / 100

BizScore

Top 100% How we score
44
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

Location

About Grill Marks – COLA

Grill Marks - COLA is a hamburger restaurant in Columbia, SC. The restaurant specializes in gourmet burgers, sides, and hand-spun milkshakes, alongside award-winning wines, craft beers, and classic cocktails. It holds a 4.00 rating based on 2,593 reviews.

The Columbia location is situated at 711 Gervais Street and operates Sunday through Thursday from 11 am to 10 pm, and Friday and Saturday from 11 am to 11 pm. Happy hour runs from 3 pm to 6 pm Monday through Thursday. The restaurant partners exclusively with Bite Squad for third-party delivery. Grill Marks was founded by Mark and Larkin Hammond, who also established Larkin's Restaurants in 1998. The original Grill Marks opened in Greenville in September 2012, with the Columbia location following in August 2015. The menu features gourmet burgers including build-your-own custom options, the smashburger, the Hawaiian burger, the beer cheese burger, and the Gringo burger. Side offerings include Parmesan Truffle fries, sweet potato fries, skinny fries, and fried pickles, with a trio option that pairs each style with its own sauce. The milkshake lineup includes hand-spun and adult milkshakes such as the Cookies and Cream Dirt milkshake, and kids' meals are served on plates that double as take-home frisbees. Dedicated gluten-free fries are available, and the kitchen takes care to avoid cross-contamination for guests with Celiac Disease.

Grill Marks - COLA delivers its gourmet burger and milkshake experience to Columbia, SC, supported by a large volume of customer reviews and an established reputation for attentive service and consistent food quality.

According to BizScoreAI, Grill Marks earns a Technical score of 92 out of 100, reflecting a website that is technically sound, secure, and easy for search engines to read without errors. The Discoverability score, part of AI Visibility, comes in at 75 out of 100, showing that AI crawlers can reach and find the pages of the website, which is the first step toward being recommended by AI assistants. The business also ranks number 3 of 4 hamburger restaurant businesses that BizScoreAI has scored in Columbia.

Services:

  • Burger and Shake Specialties
  • Burgers
  • Catering Services
  • Classic Cocktails
  • Craft Beers
  • Gift Cards
  • Online Ordering
  • Shakes

Score Summary

BizScoreAI scanned the website grillmarks.com on September 21, 2026. Grill Marks - COLA has a BizScore of 62 out of 100.

  • AI Visibility44 out of 100
  • SEO71 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 55, Technical 92, Performance 67, Content 68.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, LocalBusiness Schema, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Grill Marks – COLA

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
55/100
Technical
92/100
Performance
67/100
Content
68/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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