Gillis Specialty & Embroidery

Advertising agency Columbia, SC
57 / 100

BizScore

How we score
37
AI Visibility
0
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
15
Freshness
—
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Gillis Specialty & Embroidery

Gillis Specialty & Embroidery is an advertising agency in Columbia, SC. The company serves as a full-service provider for promotional products, embroidery, and screen-printing. Their extensive catalog includes apparel, drinkware, writing instruments, tech accessories, and headwear, as well as specialized items for weddings and bridal showers such as magnets, napkins, and plates.

In business since 1989, the company specializes in embroidered sportswear for both corporate and casual markets. They offer a wide selection of products including pens, portfolios, lanyards, and bags, and they frequently provide name-brand pro shop golf apparel at closeout prices. The company maintains professional affiliations as a member of the Promotional Products Association, the Advertising Specialty Institute, and the National Distributor Network.

Located on Richland St, the business is situated near the Mann-Simons Site museum and the DeBruhl-Marshall Gardens. It is also a short distance from the Centennial Associate Reformed Presbyterian Church World War II Honor Roll and is close to Bull Street.

The business maintains thorough, well-documented information online and operates a well-optimized website that is easily read by search engines.

Gillis Specialty & Embroidery provides a vast selection of customizable promotional goods and branded apparel to help businesses succeed in Columbia.

Score Summary

BizScoreAI scanned the website gillisadvertising.com on June 16, 2026. Gillis Specialty & Embroidery has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility37 out of 100
  • SEO78 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 78, Performance 67, Content 78.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Gillis Specialty & Embroidery

AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
87/100
Technical
78/100
Performance
67/100
Content
78/100

Ways to improve this score

Improve Performance
Improve Technical
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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