57 / 100

BizScore

How we score
32
AI Visibility
23
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About ADCO of Columbia

ADCO is an advertising agency in Columbia, SC, located at 712 Richland St Ste J. The firm provides creative campaigns, brand strategy, and measurable results to businesses, nonprofits, and organizations across SC and the Southeast. Services include digital campaigns, television, billboards, social media, SEO, email marketing, print, broadcast, outdoor media placement, and custom website design. The agency holds a 5.00 rating based on 2 customer reviews.

Co-founded in 1990 by Creative Director Brian Murrell and Lora Prill, who became a partner in 2007, ADCO has operated for over three decades. Murrell, a University of SC graphic design graduate, leads creative work. Prill, a journalism and news editorial alumna, leads strategy and public relations. The agency moved to its current office in 2021 after nearly thirty years on Pickens Street. Their portfolio includes rebranding The Nickelodeon Theater, which earned a local American Advertising Award, and developing a comprehensive website for Robinson Gray. They have managed long-term partnerships with Morton & Gettys Law Firm since 2014 and created the State Health Improvement Plan for the Department of Public Health. Additional clients include the SC Governor’s School for Agriculture at John De La Howe.

The agency employs senior writers with backgrounds in journalism and newspaper editing. They offer brand audits, naming, messaging, and full identity systems. Technical website capabilities include integrated directories, calendars, and custom functionality. ADCO combines local presence in the Midlands with regional reach.

ADCO is known for its positive reputation among clients, reflected in its perfect rating from reviewers who describe the team as strategic, responsive, and helpful. The agency focuses on building strong, lasting brands through data-driven strategies and consistent execution.

ADCO’s combination of local Columbia presence and regional Southeast reach supports its mission to build memorable brands for SC businesses.

ADCO is located on Richland Street in Columbia, SC, about a tenth of a mile from the SC Governors Mansion and the Cemetery of the Columbia Hebrew Benevolent Society.

BizScoreAI assigns the business a Technical score of 90 out of 100, ensuring the website is secure and indexable so search engines can read it without errors. The agency also holds a Discoverability score of 75 out of 100, confirming that AI crawlers can access every page of the site to enable potential recommendations.

Services:

  • Brand Strategy
  • Creative Process Consulting
  • Design
  • Digital Storytelling
  • Social Media Management

Score Summary

BizScoreAI scanned the website adcoideas.com on June 16, 2026. ADCO of Columbia has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility32 out of 100
  • SEO75 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 4 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 56, Technical 100, Performance 85, Content 59.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact ADCO of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
13/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
56/100
Technical
100/100
Performance
85/100
Content
59/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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