Flock and Rally: Integrated Communications & Marketing of Columbia

Flock and Rally: Integrated Communications & Marketing is a marketing agency in Columbia, SC. Founded in 2010, the firm is a full-service, women-owned creative agency that integrates branding, public relations, marketing, traditional and digital advertising, and social media. It serves clients across the country, ranging from local nonprofits and state agencies to large-scale businesses. The agency specializes in building brands and executing campaigns for sectors including hospitality, lifestyle, travel and tourism, business, health care, higher education, transit and transportation, government, technology, real estate, and economic development. Its work is audience-forward, utilizing research to craft campaigns that address key audience needs. The firm holds a rating of 4.80 based on 6 reviews.

The agency’s approach is defined by an audience-first methodology, using primary and secondary research such as buyer personas and surveys to understand what motivates people to choose its clients. Services include developing brand identity packages, guidelines, messaging toolkits, websites, and custom content assets like professional photos, videos, graphics, and copywriting. With a solid foundation of brand and content assets, the team develops marketing plans and rolls out campaigns incorporating advertising, social media, PR, collateral design, community relations, content marketing, and digital advertising. Notable projects include the Total Eclipse Weekend national tourism campaign, the 2019 SC State Fair branding, the Green Book of SC mobile travel guide, EngenuitySC branding and event design, the COMET transit system advertising, the University of SC Give 4 Garnet campaign, the BullStreet District branding, Hire Me SC statewide workforce development, Richland Library’s Do Good Columbia initiative, and Asphalt Works! statewide workforce development. The team describes itself as proactive, solution-oriented, and collaborative, with decades of experience and a sophisticated toolset.

Flock and Rally: Integrated Communications & Marketing is located at 1817 Gadsden Street in Columbia, SC.

The agency’s standing is reflected in its positive rating from customers who have reviewed it. It is known for its ability to serve institutional clients with complex needs, focusing on goals such as raising brand awareness, increasing ticket sales, driving behavioral change, generating leads, and boosting brand reputation.

Flock and Rally: Integrated Communications & Marketing combines deep research with creative execution to build impactful brands and drive results for Columbia and clients nationwide.